Sales & Marketing Lead

Location: Nairobi | Type: Full-time | Salary: Ksh 50,000 + performance bonuses

About the role

We want someone to drive our growth: bring in new customers across our coverage areas, win enterprise accounts, and keep existing customers with us. This is a hands-on role for someone who both sets the strategy and goes out to do the work.

Key responsibilities

• Develop and carry out marketing and customer acquisition strategies for each of our coverage areas.

• Plan and run physical campaigns (door-to-door, roadshows, estate activations, partnerships with landlords and property managers) and digital campaigns (social media, WhatsApp, Google/Meta ads, referral programmes).

• Find, pitch and onboard enterprise and SME clients, from proposal through to go-live, working with the technical team.

• Track leads, conversions, customer numbers and campaign return on investment using a CRM or a structured pipeline.

• Set and hit monthly targets for new connections and revenue.

• Monitor customer churn, find out why customers leave, and run retention and win-back campaigns.

• Recruit, train and manage sales agents or field marketers.

• Gather market information on competitor pricing, new estates and areas we don't yet cover, and feed it into expansion planning.

• Report weekly and monthly on growth figures to management.

Requirements

• Degree or diploma in Sales, Marketing, Business or a related field.

• At least 3 years in a sales or marketing lead role covering both field (physical) and digital customer acquisition.

• A proven record of meeting or beating targets. Please include numbers in your application.

• Experience selling to businesses (B2B) and onboarding enterprise clients.

• Comfortable with data: tracking leads, using a CRM and reading campaign analytics.

• Excellent communication, negotiation and presentation skills.

Added advantage

• Experience in an ISP, telecoms or subscription business.

• Experience running paid digital ads (Meta, Google).

• An existing network of SME or enterprise contacts in the area.

What we're looking for in you

You're hungry and competitive, and you're energised by targets. You test ideas fast, drop what doesn't work and double down on what does. You measure success in connections, not activity.

In your cover note, answer this question in 150 words or fewer: Sales & Marketing Lead: "We're launching in a new estate with 300 homes and a Ksh 30,000 budget. How would you get the first 50 customers in 60 days?"