DIGITAL MARKETER

Key Responsibilities

Develop and execute digital marketing strategies aligned with business and recruitment objectives. Manage and continuously update the company website , including content, job vacancies, service pages, blogs and other website information. Manage the company's social media platforms and develop engaging, professional content. Create and manage digital campaigns across platforms including LinkedIn, Facebook, Instagram, TikTok and Google. Use AI tools effectively to enhance content creation, research, campaign development, productivity and digital marketing performance. Develop graphics, short-form videos, reels and other engaging digital content. Drive lead generation and customer acquisition through digital channels. Manage and optimize Google Business Profile and online brand presence. Develop SEO-friendly website and social media content to improve visibility and organic reach. Monitor website traffic, social media performance and digital campaign results and provide regular reports. Support email marketing, online campaigns and other digital communication initiatives. Stay updated on emerging digital marketing trends, AI tools, social media algorithms and online marketing technologies. Maintain consistent branding and professional communication across all digital platforms.

Requirements

Bachelor's degree/Diploma in Digital Marketing, Marketing, Communications, IT or a related field . At least 2–3 years of hands-on experience in digital marketing . Strong experience managing business websites and making regular website updates . Proven experience managing social media platforms for a business or organization. Strong knowledge of AI tools for marketing and content creation . Experience with Canva and other graphic/content creation tools. Knowledge of SEO, Google Analytics/GA4, Google Business Profile and digital advertising . Strong content writing and communication skills. Ability to create compelling visual and written content independently. Strong understanding of social media analytics, engagement and lead generation. Creative, proactive, highly organized and able to work with minimal supervision.