Director, Video Production

Purpose: Provide overarching video strategy and creative visioning for PPFA and PPAF by absorbing key insights from strategy briefs, leadership conversations, and research

Ideate and produce on-brand, bold, engaging videos that further our organizational and campaign goals and promote our brand and issues

Execute against distribution strategies and plans for videos in collaboration with content teams across PPFA, internal digital and social teams, and external partners (e.g. paid media partners)

Lead, inspire, and provide thought partnership to a team of video producers — supporting their work to produce projects from start to finish, including but not limited to developing proposals, planning, scheduling, shooting, directing, and editing projects with a small team.

Encourage the professional development of our growing internal video team of producers

Serve as a go-to thought partner for video for leaders across PPFA and PPAF

Maintain a comprehensive view of all team video work to ensure delivery of current needs and pave the way for continual development of new forms of video content

Engagement: Oversee larger scaled projects, working directly with production companies and internal producers to ensure every project is on-brand, high-quality, and delivered on time.

Direct a variety of work, including both short- and long-form video content used for social platforms, digital ads, commercial broadcast, websites, special events, and core campaigns

Champion the brand while navigating the ever-changing needs of a complex federation

Anticipate the needs of the organization, and prepare the team for success in the long-term work

Work closely with leadership and stakeholders, clearly articulating video strategy and evangelizing Video team work, to support affiliate and national initiatives and campaigns

Work closely with the Editorial, Creative, and Marketing teams to develop concepts, narratives, scripts, treatments, and animated/motion/live action storytelling to meet team, campaign, and organizational goals

Provide thought partnership through the lens of video to and collaborate with the National Director of Creative + Video and respective team members through regular meetings/planning sessions, and the development and execution of shared goals

Manage conflicting priorities and limited bandwidth for multiple projects and deadlines

Collaborate across divisions, functions, and geographies

Delivery: Find cost-saving opportunities in vendor budgets and proposals

Develop resourcing plans for video across complex workstreams and project teams

Ensure our video outputs are strategically sound, responsibly produced, and within brand guidelines

Manage team capacity and output for rapid response moments

Lead on branded electoral video content during election cycles

Pitch video concepts to internal clients, and facilitate feedback sessions, sometimes shaping ideas and sometimes initiating them

Build and maintain a repository of production partners, film/video directors, animation studios, stock footage houses

Respond in a thoughtful way to strategic shifts and stakeholder feedback, while maintaining a clear point of view

Stay abreast of the latest trends, themes, and people in the video industry, bringing those inspirations to the team and work

Performs other duties as assigned.

Knowledge, Skills and Abilities (KSAs): 12+ years of experience in a video leadership role, 7+ years managing a production team

Experience managing and inspiring video/production teams to do their best work and grow in their jobs

Extensive experience creating beautiful treatments and telling stories that live within brand guidelines and align with the creative vision for the overarching work

Passion for storytelling, narrative arcs, branding, and creative

Detailed and organized thinker who can help team members show up this way as well

Can lead on ethical production standards: trauma-informed interviewing protocols for filming vulnerable beneficiary populations safely

Strong portfolio of video work, across media, with a digital engagement focus

Bachelor’s degree in cinematography, film, advertising, or relevant field

Agency and/or non-profit federated model experience a strong plus