Digital Marketing And Campaign Lead
About the job
Term: 12 months
Location: Jeddah, KSA
Division: Marketing
Relevant experience: 7-10 years of experience in digital marketing, performance marketing, campaign management
Mandatory requirements
Strong knowledge of SEO, ads, customer acquisition strategies
Experience with marketing analytics and reporting
Purpose of job
Drive customer acquisition, product adoption, and revenue growth through the execution and optimization of end-to-end digital marketing campaigns, with a focus on cards and retail banking products. The role combines hands-on delivery, performance marketing, and data-driven optimization, supporting broader client growth initiatives.
Tasks
Core responsibilities and accountabilities 1. Campaign strategy & delivery
Design and execute end-to-end marketing campaigns (ATL / TTL / digital)
Lead cards acquisition and product growth campaigns
Define targeting strategy using segmentation and A/B testing
Support go-to-market activities for new and existing products
- Performance marketing & optimization
Manage and optimize campaigns across:
Paid search (Google Ads)
Display and programmatic channels
Social media platforms
Track and improve key metrics:
Customer acquisition
Conversion rates
Cost per acquisition (CPA)
Return on marketing investment (ROMI)
- Media planning & budget management
Develop and manage media plans and budget allocation
Optimize spend across channels to maximize performance
Coordinate with external media and creative agencies where required
- Data analysis & insights
Monitor campaign performance and produce actionable insights
Conduct A/B testing and experimentation
Deliver campaign performance reporting and dashboards
Drive continuous optimization based on data insights
- Stakeholder management
Collaborate with product and cards business teams
Work with sales and distribution teams
Engage external partners and vendors
Support alignment between marketing campaigns and business objectives
Knowledge and experience
7-10 years of experience in digital marketing, performance marketing, and campaign management
Experience in banking, fintech, or cards marketing preferred
Strong knowledge of:
Google Ads (Search, Display, Performance Max)
Social media advertising platforms
Media buying and planning
Customer acquisition strategies
Experience with:
Campaign optimization
Audience targeting and segmentation
Marketing analytics and reporting