Digital Marketing Lead

About the Company: Outsourcy is an HR outsourcing and employer-of-record company. We handle payroll, personnel administration, and employment for businesses in Egypt, and for companies abroad hiring talent across the region. The commercial function is being built now, which means whoever takes this seat shapes how it works rather than inherits it.

The purpose of the job: Own the digital funnel from first click to a qualified opportunity, and make paid, organic, content, and social work as one system rather than four separate efforts. Lead day-to-day digital execution across the specialist roles: performance, SEO and content, social media, and direct the external production partner on briefs.

Job Duties: Own the digital funnel and the conversion rate at every stage

Coordinate the digital specialists and set each one's weekly priorities

Own analytics configuration, tracking integrity, and the single digital report

Own the website conversion path and run structured page tests

Own the marketing technology stack and its integration with the CRM

Propose the digital channel allocation to the Marketing Manager

Bachelor's degree in marketing, business, engineering, or a related field

Five or more years in digital marketing, including ownership of a full funnel rather than a single channel

Web analytics certification is an advantage

Arabic native

English professional working proficiency

What We offer: A role with written responsibilities and a clear measure of success from the first day

A department being built now, with real room to shape how it works

Short reporting lines and direct access to decision makers

Structured onboarding with written thirty-, sixty-, and ninety-day expectations

Competitive package — base, variable, and benefits confirmed at offer stage