Digital Operations Specialist - TikTok + Community

Responsibilities:

• Manage and operate the companys TikTok account, Community and APP, including content planning/creation, publishing, and maintenance.
• Develop clear and effective TikTok growth strategies, drive follower growth and engagement, and showcase proven success cases.
• Manage and optimize user engagement strategies across Community and APP, including UGC activation, user retention, and online/offline activity design.
• Responsible for Community and APP.
• Collaborate with product, retail, service, and design teams to develop integrated digital campaigns that connect TikTok and community and to ensure high-quality content aligned with brand identity.
• Build and manage the OPPO Mexico Ambassador team (core content creators), encouraging high-quality content generation and increasing loyalty.
• Track social and industry trends to develop timely, relevant content and drive continuous audience engagement and follower growth.
• Monitor performance metrics (video views, engagements, MAU, retention) and propose improvements through data-driven analysis.
• Have basic knowledge of content production and good skills in video shooting and editing.

Requirements:

• Excellent English writing and reading ability; good skills of copywriting in Spanish.
• Marketing, advertising, design and/or communication degree is preferred.
• At least 5 years of social media platform experience, especially with TikTok, is preferred.
• Be Passionate about content creation and have good skills in video editing, relevant work cases are needed; have basic data analysis skill.
• Have strong user empathy and user insight.
• Having many fans on social media celebrities is preferred; having a Chinese learning foundation or overseas study background is preferred.
• Energetic, hard-working, and a true team player; logical and detail oriented.
• Have excellent listening skills, curiosity, and a passion for embracing challenges; not afraid to share and motivate your ideas.

-Requerimientos

• Educación mínima: Educación superior - Licenciatura
• años de experiencia
• Disponibilidad de viajar: Si
• Palabras clave: online, operaciones, especialista, smo, social, red, community