Digital Marketer

Responsibilities:

Develop and implement digital marketing plans that align with the company's business objectives.

Plan and execute online campaigns to promote apartment bookings, seasonal offers, discounts, and special packages.

Identify opportunities to increase direct bookings and reduce reliance on third-party booking platforms. Manage and optimize apartment listings across Online Travel Agencies (OTAs) such as Airbnb, Booking.com, Expedia, and other booking platforms.

Ensure descriptions, amenities, pricing, availability, and images are accurate and up to date.

Monitor listing performance and implement strategies to improve visibility and bookings. Develop and execute email marketing campaigns for promotions, loyalty programmes, and guest engagement.

Maintain customer databases and segment audiences for targeted campaigns.

Monitor campaign performance and improve engagement metrics.

Requirements:

Minimum of 2 years’ experience in Digital Marketing

BSc in Estate Management or any relevant Social Science or Acts discipline.

Good presentation and communication skills.

Proficiency in the use of Microsoft packages.