Digital Marketing Manager

Responsibilities:

Develop and execute Ileero GO’s overall digital marketing and growth strategy. Plan and manage go-to-market campaigns for new services, promotions, and market initiatives. Plan, launch, and optimize paid advertising campaigns across Meta, Google, and other relevant platforms. Develop content strategies and compelling marketing messages across social media, websites, email and advertising. Manage Ileero GO’s social media presence, content calendar, posting and audience engagement. Lead email marketing and CRM campaigns, including audience segmentation and automated customer journeys. Research customers, competitors, and the market to improve our audience targeting, offers, and positioning. Monitor website and landing-page performance and identify opportunities to improve conversion. Apply SEO fundamentals, campaign tracking and conversion-rate optimization. Identify and manage creators, influencers, agencies and other marketing partners where required. Work closely with the Product, Operations, Customer Support and Design teams to ensure marketing activities support business goals. Track campaign performance and use data and customer insights to improve marketing results.

Requirements:

2 years of experience in digital marketing, growth marketing, performance marketing, or a related field. Proven experience in mobility, transportation, travel or logistics marketing. Demonstrated experience developing and executing digital marketing strategies. Hands-on experience running multi-channel campaigns across paid media, social media, email, CRM, websites and landing pages. Strong copywriting and communication skills, with the ability to turn product features into compelling customer benefits. Working knowledge of SEO, marketing automation, lead management and conversion-rate optimization. Experience working with designers, content creators, video editors, influencers, or marketing agencies. Strong analytical and problem-solving skills. Ability to work independently, take ownership, and move quickly in a growth-focused environment.

We're looking for someone who doesn't just post content and run ads.

You understand that marketing should ultimately drive business results.

You are:

Data-driven Creative and commercially minded Strong in digital strategy Hands-on with execution Customer-focused Comfortable testing, learning, and optimizing Passionate about building brands and driving growth