Channel Sales Executive

The Channel Sales Executive is responsible for developing, managing, and expanding the company’s reseller and distribution partner network to drive sustainable revenue growth.

The role focuses on identifying new channel partners, strengthening existing relationships, generating new business opportunities, and achieving aggressive sales targets across the country. 

The successful candidate will be entrepreneurial, commercially driven, highly proactive, and capable of operating independently while building a profitable channel ecosystem.

Key Responsibilities

Channel Development

Recruit, onboard, and develop new resellers and distribution partners. Build strategic relationships with channel partners to maximize market coverage. Develop business plans jointly with channel partners. Conduct regular partner visits to strengthen relationships and identify opportunities. Ensure channel partners are adequately trained on products and solutions.

Business Development

Aggressively identify and pursue new business opportunities through the channel. Generate new sales leads and convert them into profitable business. Drive sales of multifunctional printers, office automation solutions, software solutions, and managed print services. Expand business within assigned territories and market segments. Conduct regular prospecting activities to maintain a healthy sales pipeline.

Sales Performance

Achieve monthly, quarterly, and annual sales targets. Prepare accurate sales forecasts and pipeline reports. Monitor partner performance against agreed KPIs. Negotiate pricing, commercial terms, and sales agreements within company guidelines.

Partner Management

Support partners with customer presentations and demonstrations. Coordinate product launches and promotional campaigns. Resolve channel conflicts professionally. Ensure high partner satisfaction and retention.

Market Intelligence

Monitor competitor activities, pricing, and market trends. Identify emerging opportunities and recommend growth strategies. Gather customer feedback to improve products and services.

Administration

Maintain accurate CRM records. Submit weekly activity reports. Prepare monthly sales performance reports. Ensure timely collection of customer payments through partner collaboration.