Director of Marketing
About NYU Abu Dhabi
NYU Abu Dhabi is pioneering a new model of higher education for a global world, dedicated to excellence in teaching and research and to advancing cooperation and progress on humanity’s shared challenges. Drawing on the strengths of the NYU global network, it offers an outstanding liberal arts and sciences education to students from the United Arab Emirates, the United States, and around the world, with a distinctive focus on intercultural understanding and leadership. It supports innovative research and graduate education programs that push forward the frontiers of knowledge and respond in powerful and interdisciplinary ways to vital global and local challenges.
Position summary
Applications are welcome from all qualified candidates. In line with UAE regulations, Emirati candidates are encouraged to apply.
New York University Abu Dhabi (NYUAD) seeks to appoint a Director of Marketing, Executive and Professional Education reporting to the Vice Provost, Executive & Professional Education.
The Director of Marketing provides strategic leadership for the marketing, brand positioning, and demand-generation strategy for the Office of Executive and Professional Education (OEPE) at NYU Abu Dhabi. Supporting four program verticals—Executive Education Custom Programs, Professional and Executive Master’s Degrees, High School Programs, and Community & Open Enrollment Classes—the role ensures the development and execution of integrated marketing initiatives that drive inquiries, applications, and enrollments across regional and international markets.
Reporting to the Vice Provost of Executive and Professional Education, the Director of Marketing is responsible for shaping and implementing data-driven marketing strategies that strengthen NYU Abu Dhabi’s market position in executive and professional education. The role oversees marketing strategy, digital engagement, brand development, vendor and agency partnerships, and the effective use of CRM and marketing technologies to support a seamless inquiry-to-enrollment journey.
As the senior marketing leader for OEPE, the Director ensures marketing investments are aligned with institutional priorities and program growth objectives while delivering measurable outcomes in lead generation, conversion rates, brand visibility, and market penetration across Abu Dhabi, the UAE, the GCC, and international markets.
Key responsibilities:
Marketing strategy & lead generation
Lead the development and execution of a comprehensive marketing strategy for the Office of Executive and Professional Education across all four program verticals
Build annual and multi-year marketing plans aligned with program growth, enrollment objectives, and institutional priorities
Drive lead generation through digital advertising, strategic partnerships, events, and regional outreach initiatives
Oversee the marketing funnel from awareness through inquiry, application, and enrollment, ensuring marketing activities support sustainable growth and measurable outcomes
Digital, brand & content strategy
Lead OEPE’s digital media and brand strategy, including SEO, paid media, social media, and content marketing initiatives
Oversee the creation of high-impact and dynamic website content for all program verticals
Develop program collateral including brochures, viewbooks, custom client pitch decks, and testimonials
Strengthen NYUAD’s executive education thought leadership presence through blogs, webinars, faculty-led panels, and digital content initiatives
Data, analytics & systems
Establish a data-informed marketing approach that supports strategic decision-making and continuous improvement across marketing initiatives
Track, analyze, and report on marketing performance across the full funnel, including lead generation, conversion rates, cost of acquisition (CAC), and return on investment (ROI)
Implement and manage CRM and marketing automation systems to support inquiry-to-enrollment workflows and improve operational efficiency
Develop dashboards and reports to provide insights to leadership and support evidence-based marketing strategies
Develop and manage the division’s website to ensure an effective and engaging digital presence
Partnerships, events & external engagement
Develop regional and international partnerships that support lead generation, co-marketing opportunities, and expanded market reach
Lead participation in regional and international education fairs and recruitment events to promote NYUAD’s executive and professional education offerings
Manage thought leadership events including faculty panels, executive briefings, and webinars
Coordinate with University Communications on media engagement, brand identity, and reputation management
Qualifications:
Required education
Master's degree in one of the following (or a closely related field):
Marketing
Business Administration (MBA)
Communications / Strategic Communications
Strategy
Higher Education Administration
Public Relations / Integrated Marketing
Data / Analytics / Digital Marketing / marketing analytics concentration
Required experience
10+ years of progressive marketing leadership experience
Demonstrated success driving enrollment growth in higher education or executive education
Experience working in the GCC, particularly the UAE
Experience managing large marketing budgets and agencies
Experience building digital-first, data-driven marketing organizations
Core knowledge areas
Executive education and professional education markets
Higher education marketing and enrollment strategy
Digital marketing, SEO, paid media, and content strategy
Brand positioning and storytelling
CRM, marketing automation, and funnel management
Skills
Strategic marketing leadership
Campaign design and execution
Data analytics and performance reporting
Vendor and agency management
Budgeting and financial planning
Executive communication and presentation
Stakeholder and partnership development
Abilities
Build and scale high-performance marketing teams
Translate institutional strategy into market-facing narratives
Operate in a fast-paced, entrepreneurial environment
Work cross-functionally across academic and administrative units
Represent NYUAD with executive presence and credibility
Preferred education
Master's degree with a concentration in Marketing, Strategy, or International Business
Master's degree in Integrated Marketing, Digital Marketing, or Marketing Analytics
Graduate qualification (certificate/diploma) in:
Digital Performance Marketing (paid media, conversion optimization)
SEO / Content Strategy
CRM / Marketing Automation (Salesforce, HubSpot, Slate, etc.)
Coursework or executive education in GCC/UAE market strategy or higher-ed enrollment management
Preferred experience
Marketing knowledge of executive education, professional master’s, or corporate learning programs at a previous institution of higher education
Expertise in B2B, government, and enterprise marketing
Deep understanding of GCC and international student markets
Advanced CRM and marketing automation expertise
Strong regional media and agency networks
Other information about NYUAD
NYU Abu Dhabi is a degree-granting research university with a fully integrated liberal arts and science undergraduate program in the Arts, Sciences, Social Sciences, Humanities, and Engineering. NYU Abu Dhabi, NYU New York, and NYU Shanghai form the backbone of NYU’s global network university, an interconnected network of portal campuses and academic centers across six continents that enable seamless international mobility of students and faculty in their pursuit of academic and scholarly activity.
This global university represents a transformative shift in higher education, one in which the intellectual and creative endeavors of academia are shaped and examined through an international and multicultural perspective. As a major intellectual hub at the crossroads of the Arab world, NYUAD serves as a center for scholarly thought, advanced research, knowledge creation, and sharing, through its academic, research, and creative activities.