Digital Marketing Specialist

What You’ll Do: Execute Digital Campaigns: Own marketing activities, product launches, and seasonal promos end-to-end.

Drive Social Content: Create engaging content and hooks across Meta, TikTok, YouTube, and LinkedIn.

Test & Optimize: Run A/B creative testing and analyze metrics (CTR, VTR, engagement) to boost campaign results.

Build Communities: Engage parent & teacher hubs and foster user-generated content (UGC).

Innovate: Leverage modern marketing tools and AI capabilities to level up content productivity.

Bachelor’s degree in Marketing, Business, Communications, or Media.

2–4 years in digital/content marketing or social media (EdTech, Tech, Media, or FMCG background is a plus!).

Solid grasp of social KPIs, design tools (Canva, Figma, Adobe), and AI content tools.

Highly proactive, commercially aware, and accountable for getting things done.