Social Media Strategist

Job Description:

• Develop content strategies for assigned projects, including defining account objectives, creating action plans, and determining the most effective content formats.
• Conduct market and audience research to develop effective strategies and maximize social media account growth.
• Create monthly editorial plans.
• Develop compelling and engaging content copy.
• Ensure the quality and consistency of all content before publication.
• Manage the content publishing schedule and ensure all content is published on time.
• Monitor content performance regularly, analyze results, and develop actionable recommendations for continuous improvement.
• Prepare social media performance reports.
• Present social media performance reports and strategic recommendations to clients.
• Coordinate and collaborate with internal teams and clients to ensure successful project execution.
• Support the development of strategic pitching materials and proposals for prospective clients when required.

Qualifications:

• At least 2 years of experience as a social media strategist in an agency or in various industries, especially beauty & FMCG (relevant internships included).
• ⁠Education: Bachelor’s degree in any major
• ⁠Strategic Thinking: Strong understanding of platform-specific algorithms and audience behavior across Meta (Instagram/Facebook), TikTok, LinkedIn, and YouTube.
• ⁠Analytical Skills: Hands-on experience pulling data from native platform insights (Meta Business Suite, TikTok Analytics, etc.) and turning numbers into actionable takeaways.
• ⁠Creative Briefing: Ability to translate strategy into structured briefs and storyboards for visual content.
• ⁠Writing Skills: Strong command of short-form and long-form copywriting, engaging hooks, and on-brand calls-to-action (CTAs).
• Tools: Familiarity with social management/scheduling tools (e.g., Buffer, Hootsuite, Sprout Social) and team collaboration platforms (e.g., Notion, Asana, Trello).
• ⁠Nice to Haves: Basic understanding of SEO principles for social platforms (TikTok/Instagram Search)

Skills: YouTube Marketing & Management, Facebook, Social Media Management, Analytical Skills, Buffer, Hootsuite, Microsoft Excel, Microsoft Office, Social Media, Copywriting, Instagram Marketing, Presentation Skills, TikTok, Instagram Analytics, Communication, Microsoft Word, Teamwork, LinkedIn Marketing, Sprout Social