Social Media Specialist

KEY RESPONSIBILITIES

• Plan, create, manage, and optimize content across the company’s social media platforms.
• Develop strategies to increase engagement, audience growth, reach, and impressions.
• Create engaging content through copywriting, photography, video, and storytelling.
• Monitor and analyze content performance and prepare regular reports.
• Stay updated with social media trends and develop creative ideas to increase brand awareness and engagement.
• Collaborate with relevant teams on digital marketing campaigns and activities.
• Manage and optimize paid social media ads according to company needs.

QUALIFICATIONS

• Minimum D3/S1 degree in Marketing, Communication, Design, or a related field.
• 1–2 years of experience as a Social Media Specialist/Officer or similar role is preferred.
• Good understanding of Instagram, TikTok, YouTube, Facebook, Threads, and other social media platforms.
• Familiar with content planning, scheduling, and social media analytics.
• Basic skills in copywriting, photo/video editing, and content storytelling.
• Understanding of social media advertising and content optimization.
• Creative, up-to-date with the latest social media trends, and highly detail-oriented.
• Strong analytical, problem-solving, and communication skills.
• Able to work with targets, multitask, and collaborate effectively with different teams.

Skills: TikTok Ads, Google Ads, Tokopedia Ads, Meta Ads, Shopee Ads, Digital Marketing