Digital Marketing Specialist

Company Description Make It Happen is a premium digital agency based in Kampala, focused on turning bold ideas into high-performance digital solutions for modern businesses. The team specializes in web design, software development, AI automation, and data-driven digital marketing that delivers measurable growth. The agency prioritizes clear, results-oriented communication without unnecessary jargon, making complex technology accessible and effective for clients. Make It Happen partners with brands that are serious about scaling their impact and uses tailored strategies to move the needle on performance.

Role Description The Digital Marketing Specialist is a full-time, on-site role based in Kampala. This position is responsible for planning, executing, and optimizing digital marketing campaigns across social media, search, and other online channels to drive brand awareness, engagement, and conversions. Day-to-day tasks include managing social media accounts, creating and scheduling content, monitoring campaign performance, and analyzing web analytics to refine strategies. The specialist will collaborate with designers, developers, and strategists to ensure cohesive campaigns, coordinate with clients to understand their goals, and prepare regular performance reports with clear recommendations. The role also involves staying current with digital marketing trends and tools to continuously improve campaign outcomes.

Qualifications

Candidates should possess strong Digital Marketing and Online Marketing skills, including campaign planning and execution. At least 3 years of experience in Digital Marketing Candidates should possess Social Media Marketing skills for content creation, community management, and platform optimization. Candidates should possess Web Analytics skills to track performance, interpret data, and adjust strategies accordingly. Candidates should possess effective Communication skills for collaborating with teams and clients, and presenting insights clearly. Additional beneficial qualifications include experience with SEO/SEM, email marketing, and marketing automation tools. Familiarity with content creation tools, ad platforms (e.g., Meta Ads, Google Ads), and basic design principles is advantageous. A diploma or degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred. Ability to work on-site in Kampala, manage multiple projects, and meet deadlines in a fast-paced environment.

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