social media specialist

Key Responsibilities:

1. Create all photo and video content for TikTok, threads and Instagram (Reels, TikTok videos, feed photos, stories).
2. Develop weekly and monthly content plans aligned with marketing objectives.
3. Prepare all marketing materials, including content concepts, scripts, briefs, shot lists, and visual assets.
4. Conduct research on TikTok, threads and Instagram trends to produce relevant, engaging, and algorithm-friendly content.
5. Manage posting schedules and ensure consistent content across both platforms.
6. Handle the full content production process (shooting, editing, publishing).
7. Collaborate with internal teams to ensure all content aligns with brand guidelines.
8. Monitor and analyze content performance and create regular evaluation reports.
9. Maintain the brand’s visual identity and tone across all platforms.

Qualifications:

1. Experience as a Social Media Specialist, Content Creator, or similar role.
2. Skilled in creating photo and video content (shooting + basic editing).
3. Strong understanding of TikTok, threads and Instagram, including current trends.
4. Creative, communicative, and has a strong sense of visual aesthetics.
5. Able to work efficiently, adapt quickly to trending topics, and manage deadlines.
6. Experience creating content for F&B or bakery brands is a plus.

Skills: Content Marketing, Digital Marketing, Meta Ads, Google Analytics, Instagram Marketing, TikTok Ads, Google Ads, Social Media