Performance Ads Specialist
Role Description As a Performance Ads Specialist, you will be responsible for driving scalable and measurable growth through data-driven advertising strategies. This role plays a critical part in converting brand awareness into actual business results by optimizing campaigns across multiple digital platforms.
You will work closely with creative, KOL, and e-commerce teams to ensure every campaign is aligned, efficient, and optimized for ROI, ROAS, and conversion performance. This role requires a balance of analytical thinking, experimentation, and strategic planning to continuously improve results.
Responsibilities:
- Manage and optimize digital advertising campaigns across TikTok Ads, Meta Ads, Google Ads, and YouTube Ads
- Execute CPAS strategies and ensure effective integration with e-commerce platforms
- Plan, execute, and monitor digital campaigns across website, social media, and marketplace channels
- Conduct A/B testing on creatives, audiences, and messaging to improve performance
- Analyze campaign performance (ROI, ROAS, CTR, CPA, conversions) and implement optimizations
- Collaborate with creative teams to ensure relevant and high-performing ad content
- Research market trends, consumer behavior, and competitor strategies
- Develop monthly digital advertising plans and identify growth opportunities, including potential KOL synergy
- Monitor customer feedback and campaign effectiveness to improve user experience
- Prepare regular performance reports and ensure campaigns meet KPIs and deadlines
Requirements:
- Minimum 2 years of experience in performance marketing or digital advertising
- Hands-on experience with TikTok Ads, Meta Ads, Google Ads
- Strong understanding of CPAS and full-funnel marketing strategies
- Data-driven with strong analytical and reporting skills
- Familiar with analytics tools and dashboards
- Able to work in a fast-paced environment and meet deadlines
- Willing to work full WFO in Sunter, North Jakarta
Skills: Digital Marketing, Google Ads, Marketing Communications, Content Marketing, Image Editing, TikTok, Social Media, Content Strategy, B2B Marketing, Google Analytics