Head Marketing (Strategic)

Key Responsibilities

• Analyze sales data and outlet performance to identify opportunities for sales growth.
• Develop marketing strategies based on sales data, customer behavior, and market conditions.
• Develop promotional ideas and campaigns that are relevant to target customers and business objectives.
• Conduct research on F&B trends, consumer trends, competitors, and market activities.
• Identify new marketing opportunities and programs to increase customer traffic, engagement, and sales.
• Develop and manage brand collaborations, partnerships, and events in line with marketing strategies.
• Collaborate with the Operations team to execute promotional programs, collaborations, and events.
• Monitor and evaluate marketing campaigns and programs based on relevant data and KPIs.
• Prepare marketing reports and recommendations based on analysis and evaluation results.

Qualification

• Minimum 3 years of experience in Marketing, preferably in the F&B industry.
• Strong analytical and strategic thinking skills.
• Proven experience in analyzing sales performance and translating data into actionable marketing strategies.
• Good understanding of market research, consumer behavior, and market trends.
• Experience in developing and executing promotional programs and marketing campaigns to support sales or customer engagement.
• Experience in brand collaborations, partnerships, or event management.
• Creative and proactive in developing promotional ideas and marketing initiatives.
• Strong communication, negotiation, and coordination skills.
• Able to work collaboratively with the Operations team and other departments.

Skills: Team Management, Market Analysis, Marketing Management, B2B Marketing