advertising account executive

Education:

Bachelor's degree.

Tasks:

• Develop communication strategies.
• Evaluate communication strategies and programs.
• Implement communication strategies and programs.
• Oversee the preparation of public written material .
• Prepare written material such as reports, briefs, website content.
• Write speeches, presentations and press releases.
• Administer programs to promote industrial and commercial business investment in rural and urban areas.
• Plan development projects.
• Respond to enquiries from members of the business community concerning development opportunities.
• Provide advice on procedures and requirements for government approval of development proposals.
• Develop social and economic profiles of an area to encourage industrial and commercial investment.
• Prepare reports, research papers, educational texts or articles.
• Advise clients on advertising or sales promotion strategies.
• Answer written and oral inquiries.
• Assist in the preparation of brochures, reports, newsletters and other material.
• Conduct public opinion and attitude surveys.
• Gather, research and prepare communications material.
• Initiate and maintain contact with the media.
• Design market research questionnaires.
• Develop portfolio of marketing materials.
• Develop feasibility studies.
• Conduct online marketing, E-commerce and Website promotions.
• Develop marketing strategies.
• Write and edit press releases, newsletter and communications materials.
• Assess business opportunities and develop strategies.

Area of specialization:

• Communications.
• Brand management.
• Digital media.

Screening questions:

Do you have experience working in this field?.

Experience:

2 years to less than 3 years.