Marketing Coach
Jobtitle : Marketing Coach Departement: Marketing Reports to: Marketing Coach Lead Location: Kalbis University
Role Overview The Marketing Coach is at the frontline of Horizon Education’s coaching-first approach, responsible for engaging and guiding prospective students (leads) from Marketing Area activities, Digital Marketing campaigns, and organic channels. This role focuses on coaching students sincerely—helping them explore their aspirations, address their challenges, and plan their future—while also contributing to enrollment growth through trust-building and referrals. By combining empathy with results, the Marketing Coach ensures Horizon Education is seen not only as a university option, but as a lifelong partner in success.
Key Responsibilities
- Coaching Prospective Students
Engage leads to understand their aspirations, challenges, and potential. Support students in setting academic, career, and personal goals. Guide students in overcoming blockers and identifying opportunities. Co-create actionable steps with students toward their future plans.
- Building Trust & Ambassadorship
Inspire students to take confident steps toward higher education. Foster meaningful, long-term relationships even if students don’t immediately enroll. Empower students to become ambassadors who share their Horizon experience with peers, families, and schools.
- Supporting Enrollment & Marketing Growth
Collaborate with the Marketing Coach Lead to ensure consistent coaching practices. Work closely with Area Marketing Leads and Digital Marketing teams to maximize lead engagement. Provide coaching insights to improve marketing messaging and campaigns. Nurture referrals and word-of-mouth growth from coached students.
- Continuous Development & Reporting
Participate in coaching and communication training provided by the Marketing Coach Lead. Keep accurate records of all coaching sessions, progress, and outcomes. Share success stories and insights with the Marketing Coach Lead and wider team. Actively contribute to refining the coaching methodology.
Qualifications Bachelor’s degree in Education, Psychology, Communications, Marketing, or related field (preferred). Passion for guiding and empowering young people. Strong interpersonal and listening skills with high empathy. Excellent communication skills in Bahasa Indonesia (English is a plus). Experience in education, counseling, coaching, or marketing is an advantage. Comfortable balancing sincerity in coaching with enrollment and growth objectives. Success Metrics Number of leads coached (from Area, Digital, and Organic channels). Student satisfaction and engagement (feedback, testimonials). Referrals and ambassadors generated through coaching. Lead-to-enrollment conversion rate influenced by coaching. Consistency and quality of coaching practices under the guidance of the Marketing Coach Lead.
Skills: Coaching, Client Services, Presentation Skills, Customer Relationship Management, Teamwork, Sales and Marketing, Communication Skills, Sales Strategy