Social Media Specialist Graphic Designer

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Position overview:

We are seeking a creative and data-driven Social Media Executive / Digital Marketing specialist to build and manage the online presence of a premium residential compound in Riyadh. The successful candidate will be responsible for developing and executing digital marketing strategies, managing social media channels, creating engaging content, driving online lead generation, and enhancing brand reputation across all digital platforms.

Key responsibilities:

Social media management

Develop and execute comprehensive social media strategy across all relevant platforms (Instagram, Facebook, Twitter/X, LinkedIn, TikTok, Snapchat)

Create, schedule and publish high-quality content daily aligned with brand guidelines and community calendar

Manage community engagement including responding to comments, messages and mentions

Monitor social media trends and incorporate relevant content themes and formats

Develop platform-specific content strategies optimized for each channel's audience and algorithm

Coordinate influencer partnerships and brand ambassador programs

Manage social media advertising campaigns with monthly budget allocation and ROI tracking

Grow follower base organically and through paid campaigns with monthly growth targets

Conduct social listening and sentiment analysis to track brand perception

Create and maintain social media content calendar aligned with leasing objectives and community events

Content creation & storytelling

Produce high-quality visual and written content including photos, videos, reels, stories and graphics

Coordinate professional photography and videography shoots showcasing property features and lifestyle

Write compelling captions, blog posts and marketing copy in Arabic and English

Develop video content including property tours, resident testimonials, amenity showcases and event coverage

Create branded templates, graphics and visual assets using Canva, Adobe Creative Suite or equivalent

Develop resident success stories and lifestyle content highlighting compound living experience

Produce seasonal campaigns aligned with cultural events, holidays and Saudi Vision 2030 initiatives

Maintain brand voice consistency across all content and communications

Curate user-generated content and resident testimonials with proper permissions

Develop content pillars covering amenities, community, lifestyle, location and leasing offers

Digital marketing & lead generation

Manage online property listings on major portals

Optimize listing content, imagery and descriptions for maximum visibility and lead generation

Monitor and respond to portal inquiries

Execute Google Ads and social media advertising campaigns targeting qualified prospects

Develop landing pages and lead capture forms optimized for conversion

Implement SEO best practices across all digital properties and content

Manage email marketing campaigns including newsletters, promotional offers and resident communications

Track lead sources and attribution across all digital channels

Coordinate with leasing team to align digital campaigns with occupancy goals and pricing strategy

Develop retargeting campaigns for website visitors and engaged prospects

Online reputation management

Monitor and manage online reviews across Google, Facebook, Bayut and other platforms

Respond professionally to all reviews

Develop review generation campaigns encouraging satisfied residents to share feedback

Track online reputation scores and sentiment trends with monthly reporting

Coordinate with operations team to address service issues raised in online reviews

Implement reputation repair strategies for negative feedback

Showcase positive reviews and testimonials across marketing channels

Maintain review response templates aligned with brand voice and service recovery protocols

Monitor competitor reviews and benchmark performance

Report monthly on review volume, average rating and sentiment analysis

Website & digital platforms management

Maintain and update property website with fresh content, imagery and leasing information

Ensure website is mobile-optimized and delivers excellent user experience

Monitor website analytics including traffic, bounce rate, conversion rate and user behavior

Implement website improvements based on analytics insights and user feedback

Coordinate with IT/web development for technical updates and enhancements

Manage resident mobile app communications including push notifications and in-app content

Develop digital brochures, e-flyers and downloadable marketing materials

Ensure website SEO optimization and local search visibility

Maintain website lead capture forms and integrate with CRM system

Conduct A/B testing on landing pages, CTAs and conversion elements

Campaign planning & execution

Develop monthly and quarterly digital marketing campaigns aligned with leasing objectives

Create promotional campaigns for special offers, seasonal deals and availability windows

Coordinate campaign launch across all digital channels with consistent messaging

Design campaign assets including graphics, videos, ad copy and landing pages

Set campaign KPIs and track performance against targets

Implement UTM tracking and attribution for all campaign links

Conduct post-campaign analysis with recommendations for optimization

Coordinate cross-functional campaigns with leasing, events and operations teams

Develop nurture campaigns for prospects at different stages of the leasing journey

Create urgency-driven campaigns to convert pipeline prospects and reduce vacancy periods

Analytics, reporting & performance optimization

Monitor daily performance across all digital channels and platforms

Prepare monthly digital marketing reports including reach, engagement, leads and conversions

Track KPIs including follower growth, engagement rate, click-through rate, cost per lead and conversion rate

Analyze campaign performance and provide data-driven recommendations

Conduct competitor analysis and digital benchmarking

Report on ROI and cost-effectiveness of all digital marketing investments

Maintain marketing dashboard with real-time performance metrics

Identify trends, insights and opportunities from analytics data

Present quarterly digital strategy reviews with performance highlights and future plans

Continuously optimize content, campaigns and channels based on performance data

Community engagement & events coverage

Provide social media coverage for all community events with live updates and highlights

Create event recap content including photo galleries, videos and resident testimonials

Develop event promotion campaigns to drive resident participation

Coordinate resident content contributions and feature resident stories

Build online community engagement through interactive content (polls, Q&As, contests)

Manage giveaways, competitions and engagement campaigns

Celebrate community milestones, achievements and cultural moments

Create behind-the-scenes content showcasing property management and team

Foster sense of community and belonging through digital storytelling

Encourage resident advocacy and word-of-mouth marketing through social engagement

Brand development & positioning

Develop and maintain Brand Standards Manual for digital channels

Ensure consistent brand identity across all digital touchpoints

Position property as premier residential compound in North Riyadh market

Develop brand messaging framework emphasizing lifestyle, quality and community

Create differentiation strategy highlighting unique amenities and service standards

Monitor brand mentions and media coverage across digital platforms

Coordinate PR opportunities and media partnerships

Develop crisis communication protocols for digital channels

Protect brand reputation through proactive monitoring and rapid response

Align digital brand strategy with Saudi Vision 2030 and ESG principles

Collaboration & coordination

Work closely with leasing team to understand prospect objections and create supporting content

Coordinate with operations team to capture service excellence stories and resident satisfaction

Support community management team with event promotion and resident communications

Liaise with FM contractor for access to property for content creation

Coordinate with external agencies, photographers, videographers and content creators

Brief and manage freelancers and vendors for specialized content requirements

Participate in weekly marketing and leasing meetings

Provide digital marketing training and support to property management team

Collaborate with Owner's marketing team on brand alignment and campaign coordination

Share best practices and learnings with broader organization

The candidate will perform all functions and responsibilities which may not be expressly mentioned in the client’s contract, but that are necessary for the proper performance of services and the conducting of activities for the effective and efficient management of the property in accordance with good industry protocols and any applicable best international standards and codes of practice.

Required qualifications & experience

Minimum 3 years experience in social media management and digital marketing, preferably in real estate, hospitality or property management in KSA

Proven track record of growing social media following and generating leads through digital channels

Strong portfolio demonstrating content creation, campaign management and results achievement

Experience with social media management tools (Hootsuite, Sprout Social, Meta Business Suite, etc.)

Proficiency in content creation tools (Canva, Adobe Photoshop, Illustrator, Premiere Pro or equivalent)

Strong understanding of social media algorithms, best practices and platform-specific strategies

Experience with Google Analytics, Facebook Ads Manager and social media analytics platforms

Excellent written and verbal communication skills in English and Arabic (bilingual content creation essential)

Knowledge of KSA digital landscape, cultural sensitivities and social media trends

Bachelor's degree in Marketing, Communications, Digital Media or related field

Key competencies

Creative storyteller with strong visual and written content skills

Data-driven with analytical mindset and performance optimization focus

Highly organized with ability to manage multiple campaigns and deadlines simultaneously

Proactive self-starter with ability to work independently and take initiative

Detail-oriented with commitment to brand consistency and quality standards

Trend-aware with finger on the pulse of social media and digital marketing evolution

Tech-savvy with quick learning ability for new platforms and tools

Culturally sensitive with understanding of Saudi market and diverse resident demographics

Results-oriented with focus on lead generation and business objectives

Collaborative team player with strong communication and coordination skills

Adaptable and flexible in fast-paced, dynamic environment

Strategic thinker with ability to translate business goals into digital campaigns

Location:

On-site – Riyadh, SAU

If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements. We’re interested in getting to know you and what you bring to the table!

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.

Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally, the personal information we collect from you is for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep it for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.

Jones Lang LaSalle (“JLL”) is an equal opportunity employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.