Senior Product Manager, Funnels/Workflow
Accountabilities Own the product strategy, vision, and roadmap for the Funnels and Workflows product areas.
Define a cohesive product direction that prioritizes customer value, business impact, experimentation, and sustainable growth.
Lead the development of Workflows as an orchestration engine for paywalls, win-back offers, lifecycle campaigns, and other experiences triggered by subscriber behavior.
Drive the evolution of Funnels as a web-to-app product designed to convert web traffic into paying mobile subscribers.
Engage directly with prospective and existing customers to understand use cases, uncover adoption barriers, identify feature gaps, and help customers improve monetization outcomes.
Proactively investigate customer and product problems rather than relying entirely on engineering or support teams to identify and diagnose issues.
Partner with growth teams and customers to understand their objectives, challenges, experimentation needs, and monetization strategies.
Identify, prioritize, and develop product features that allow customers to create compelling experiences, measure outcomes, and iterate quickly.
Establish robust product metrics and use quantitative analysis to evaluate adoption, conversion, retention, revenue impact, and overall product performance.
Work closely with engineering, design, data, and go-to-market teams to translate product opportunities into scalable solutions and bring them successfully to market.
Understand the technical infrastructure behind the products and make informed decisions about APIs, data models, system complexity, risk logic, and dependencies.
Break ambitious product initiatives into meaningful, achievable increments with clear priorities and realistic timelines.
Collaborate directly with senior leadership to communicate product opportunities, strategy, progress, trade-offs, and expected impact.
Continuously experiment, learn from results, and refine product strategy based on customer feedback and data.
Act as a strong advocate for customers while maintaining a clear focus on helping them increase revenue, conversion, and subscriber growth.
Requirements
5+ years of experience in product management, technical product engineering, analytics, or a closely related discipline, with meaningful experience contributing to the growth of mobile applications.
Strong analytical capabilities and significant experience working directly with data to inform product strategy and decision-making.
Advanced proficiency in SQL or comparable analytical tools, with the ability and willingness to independently investigate data and uncover actionable insights.
Experience developing, defining, and maintaining robust and scalable product metrics.
Strong technical understanding and the ability to work effectively with highly technical engineering teams.
Ability to prototype and explore ideas using code and modern AI-assisted development tools, even if software engineering is not the core responsibility of the role.
Comfortable discussing APIs, data models, infrastructure, system architecture, experimentation, and complex product logic with engineers.
Ability to quickly understand complex technical systems, identify dependencies and trade-offs, and distinguish simple solutions from technically challenging ones.
Experience with mobile app growth, monetization, subscriptions, lifecycle marketing, conversion optimization, or related growth products is highly valuable.
Strong customer orientation, with the ability to conduct customer conversations, uncover underlying needs, and translate feedback into meaningful product opportunities.
Excellent product judgment and the ability to prioritize opportunities based on customer value, business impact, technical feasibility, and available resources.
Strong communication skills, with the ability to explain complex concepts clearly and concisely in both written and verbal formats.
Comfortable working asynchronously across multiple time zones, communication channels, and distributed teams.
High level of ownership, curiosity, initiative, and accountability, with a bias toward shipping and learning through experimentation.
Ability to collaborate effectively with engineering, design, data, go-to-market teams, customers, and executive stakeholders.
Comfortable operating in a fast-moving environment where product strategy evolves through customer insight, experimentation, and data.
Benefits
Competitive salary of approximately $230,000 USD , plus equity opportunities.
Competitive equity package in a fast-growing, venture-backed technology company.
10-year window to exercise vested equity options.
Fully remote and flexible working environment.
Opportunity to work with a globally distributed team across multiple regions and time zones.
Suggested 4–5 weeks of annual time off for mental, physical, and emotional recharge.
$2,000 USD workspace setup allowance.
$1,000 USD annual continuous learning and professional development stipend.
High-impact role with significant product ownership and direct influence over growth and monetization strategy.
Opportunity to work at the intersection of product management, data, AI-assisted development, growth experimentation, and subscription technology.
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