Marketing Executive

About This Role Docenti Global Business School is recruiting a Marketing Executive in Ikeja, Lagos. This full-time role combines digital strategy and performance analytics to plan paid SEM campaigns, execute SEO initiatives, analyze conversion funnels in Advanced Excel, and collaborate with admissions teams to optimize ROI. Key Responsibilities

Paid Campaigns & Media Planning: Formulate data-driven media plans, manage paid search engine marketing (SEM) campaigns, and monitor channel budgets to drive conversions. SEO & Digital Content: Execute search engine optimization strategies and draft engaging promotional content for executive education programs. Analytics & Advanced Lead Reporting: Utilize Advanced Excel to process daily lead flow data, build conversion tracking models, and compile monthly ROI reports for executive management. Agency & Sales Alignment: Coordinate external marketing agencies and align with internal Admissions & Sales teams to refine lead nurturing workflows.

Requirements & Qualifications

Technical Skills: Advanced Microsoft Excel (data modeling, VLOOKUP/XLOOKUP, Pivot Tables), SEM/PPC management, SEO optimization, and web analytics tools. Core Competencies: Digital media planning, conversion funnel analysis, copy writing, performance reporting, and ROI tracking.

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