Marketing Lead

Responsibilities:

Develop strategies for increasing school visibility. Attract prospective parents and learners. Generate admission leads. Promote the school's academic programmes and activities. Manage the school's social media presence. Coordinate school promotional campaigns. Create content showcasing school activities and achievements. Develop relationships with parents and prospective parents. Organize open days, exhibitions, school tours, and promotional events. Work closely with the Admissions Officer to convert enquiries into applications and enrolments. Monitor competing schools and market trends. Prepare weekly and monthly marketing reports. Track where admission enquiries are coming from. Recommend effective advertising channels based on results. Protect and promote the school's brand image.

Requirements:

Minimum of an HND in Marketing, Business Administration, Mass Communication, Public Relations, Advertising, or a related field.

Professional certification in Digital Marketing, Marketing Management, or Communications is an advantage.

Strong knowledge of social media and digital marketing tools. 3–5 years of experience in marketing, business development, sales, communications, or a related field.

Experience developing and executing marketing campaigns.

Experience managing social media platforms and digital campaigns.

Previous experience in the education sector is an advantage.

Experience managing a marketing team or coordinating marketing activities is an advantage.

Key Skills

The Marketing Lead should be able to:

Develop and implement marketing strategies.

Identify and understand the organization's target market.

Generate leads and prospective customers.

Plan and manage marketing campaigns.

Develop strong promotional content.

Manage social media platforms.

Coordinate advertising campaigns.

Track marketing performance and produce reports.

Conduct market and competitor research.

Manage marketing budgets.

Work with designers, content creators, sales/admissions, and management.

Build relationships with customers, parents, organizations, and other stakeholders.

Use digital marketing tools such as Meta Ads, Google Ads, Google Analytics, Canva, email marketing platforms, and social media management tools.

Convert marketing enquiries into measurable business results.

Personal Qualities:

Look for someone who is:

Creative and innovative

Confident and persuasive

Excellent at communication

Target-oriented

Proactive

Strategic thinker

Professional

Well-organized

Good at networking

Customer-focused

Able to work independently

Comfortable working with targets and deadlines

Able to analyze data and make informed recommendations