SALES AND MARKETING MANAGER-EXPERIENCE IN FMCG IS MANDATORY

Bachelor’s Degree in Business Administration, Sales & Marketing, Business Management , or any other relevant business-related field.

Professional qualification in Sales, Marketing, Business Management , or a related field will be an added advantage.

Proficiency in CRM systems is required.

Strong understanding of FMCG sales operations and market dynamics will be an added advantage.

KEY RESPONSIBILITIES

• Develop and implement effective sales and marketing strategies to drive revenue and market growth.
• Lead, supervise, and motivate the sales team to achieve set targets and KPIs.
• Set sales targets and monitor individual and team performance against agreed KPIs.
• Identify new business opportunities, markets, and potential customers.
• Develop and maintain strong relationships with distributors, retailers, key accounts, and other business partners.
• Monitor market trends, competitor activities, pricing, and customer preferences.
• Prepare and present regular sales performance reports to management.
• Ensure effective use of CRM systems to track leads, customer interactions, sales activities, and performance.
• Coordinate sales activities and ensure effective territory and account management.
• Drive customer acquisition, retention, and business growth.
• Work closely with the marketing and operations teams to ensure successful execution of sales initiatives.
• Ensure compliance with company sales policies, procedures, and standards.

QUALIFICATIONS

• Bachelor’s Degree in Business Administration, Sales & Marketing, Business Management , or any other relevant business-related field.
• Professional qualification in Sales, Marketing, Business Management , or a related field will be an added advantage.
• Proficiency in CRM systems is required.
• Strong understanding of FMCG sales operations and market dynamics will be an added advantage.