Digital Marketing Specialist

ITResources is looking for a  on-site (non-remote)  Digital Marketing Specialist to manage and execute digital marketing activities aimed at promoting the company and its products across digital channels.

Key Responsibilities

Manage the company’s presence across Facebook, Instagram, LinkedIn, TikTok, YouTube, and other social media platforms.

Develop social media strategies and monthly content plans.

Create, manage, and optimize advertising campaigns across Meta Ads, LinkedIn Ads, TikTok Ads, and other social advertising platforms.

Research and segment target audiences.

Monitor and analyze advertising budgets and key performance indicators (KPIs).

Develop content ideas, advertising messages, and creative concepts.

Plan and execute activities within the SEO strategy.

Conduct keyword research and develop SEO content plans based on findings.

Develop blog topic ideas and editorial calendars.

Plan the SEO structure of blog content, including H1/H2/H3 headings, meta titles, meta descriptions, URLs, and internal linking.

Work to improve the website’s organic visibility and search engine rankings.

Research competitors and analyze their digital marketing activities.

Coordinate work with designers, content creators, and other team members.

Analyze digital marketing performance and prepare reports.

Requirements

Proven work experience in digital marketing.

In-depth knowledge of Facebook, Instagram, LinkedIn, TikTok, and YouTube.

Hands-on experience independently managing advertising campaigns through social media Ads Managers.

Strong understanding of paid and organic marketing principles.

Good knowledge of SEO and keyword research.

Ability to plan and structure SEO-focused blog content.

Ability to develop social media and SEO content strategies.

Ability to analyze advertising performance metrics and optimize campaigns accordingly.

Willingness to stay up to date with emerging digital marketing tools and trends.

Excellent written and spoken Armenian, with working proficiency in English.

Creative thinking, initiative, and a strong sense of responsibility.

Will Be Considered an Advantage

Experience working with Google Ads.

Familiarity with Google Analytics 4 (GA4) and Google Search Console.

Experience promoting IT or SaaS products.