Regional Digital Communication Specialist

Requirements

University education in communication or related field;

Minimum 6 – 9 years’ overall professional experience with 5 years' experience in digital communication;

Capacity to analyse the political and social environment;

Good knowledge of online design, content editing, social media monitoring and management tools (Asana, Canva, Sprinklr);

Very good knowledge of Drupal CMS and Google analytics;

Excellent public speaking skills and ability to communicate about technicalities to audiences in training settings;

Fluency in written and spoken English is a must; French or/and other languages is an added advantage.

Responsibilities

Develop and implement regional digital communication strategies that enhance the visibility and impact of the organization's humanitarian work across Africa;

Create, edit, and publish high-quality digital content, including feature stories, news articles, photo galleries, videos, social media posts, threads, GIFs, and other multimedia content optimized for web and social media platforms;

Manage official social media channels by publishing content, engaging online communities, responding to comments and direct messages, and maintaining a consistent brand voice;

Plan, execute, and evaluate integrated digital campaigns, defining objectives, target audiences, key performance indicators, and campaign metrics to maximize reach and engagement;

Develop and maintain editorial calendars for regional digital platforms, ensuring timely publication of content aligned with institutional priorities, global campaigns, and key humanitarian events;

Coordinate the production, review, validation, and publication of regional digital content in collaboration with headquarters, regional teams, and country delegations, ensuring compliance with editorial standards and institutional guidelines;

Provide technical and editorial guidance to delegations on content development, digital storytelling, web publishing, and social media best practices;

Develop and promote Information as Aid content, ensuring accessibility, relevance, and effective distribution across digital platforms;

Provide Search Engine Optimization (SEO) and Search Engine Marketing (SEM) guidance to improve content discoverability, search performance, and audience reach;

Monitor digital trends, audience behaviour, and platform performance using analytics tools such as Google Analytics, Meta Business Suite, Sprinklr, and other social listening platforms, and provide actionable recommendations;

Produce regular performance reports, evaluate campaign effectiveness, and recommend data-driven improvements to digital communication strategies;

Conduct continuous social listening to monitor conversations, identify emerging issues, detect reputational risks, and escalate significant online activity where appropriate;

Maintain the technical integrity and security of digital platforms, including website content, social media accounts, authentication protocols, and coordination of technical support with headquarters;

Design and deliver capacity-building initiatives by training and coaching colleagues and communication teams on digital communication strategies, social media management, content management systems, analytics tools, and digital design platforms.