marketing specialist

*POSITION OVERVIEW:*

This is a hands-on, in-house role designed to bring marketing closer to IMS?s customers, products, sales team and shop-floor operations. The successful candidate will develop a strong working knowledge of IMS?s products, equipment capabilities, customer applications and target industries, and translate that knowledge into practical sales tools, campaigns, content and digital experiences that help generate demand and support the sales process.

The role requires someone who can operate at both a planning and execution level: identifying marketing priorities with leadership and Sales, while also personally producing content, managing campaigns, developing collateral, maintaining digital channels and measuring results.

*REPORTING STRUCTURE:*

Reports to: General Manager, with close functional alignment with Sales & Marketing Manager.

*KEY RESPONSIBILITIES:*

*Marketing Planning & Execution*

• Develop and maintain an annual and quarterly marketing plan aligned with IMS business priorities, sales objectives, target industries and product strategies.
• Translate company priorities into clear campaigns, content plans, product promotions, customer communications and sales-support initiatives.
• Maintain a centralized marketing calendar and project tracker showing priorities, timelines, responsibilities, status and results.
• Provide regular reporting to leadership on marketing activity, results, opportunities and priorities.

*Sales Enablement & Technical Collateral*

• Work closely with Sales to identify customer questions, objections, product opportunities and recurring sales challenges that marketing can help to address.
• Plan, write, design and maintain practical sales tools, and collateral.
• Ensure marketing materials accurately represent IMS?s products, capabilities and technical information.
• Maintain a centralized and organized library of approved product information, photography, technical references, presentations, case studies and marketing assets.

*Digital Marketing & Website Management*

• Manage and continuously improve IMS?s website content and digital presence.
• Monitor website analytics, traffic sources, user behaviour, landing-page performance, inquiries and conversions.
• Support basic SEO and work with external web resources where deeper technical development is required.
• Develop, maintain and optimize landing pages that support key products, partnerships, industries and marketing campaigns.

*Content Creation & Social Media*

• Own IMS?s organic content program, with LinkedIn as a primary business-to-business channel.
• Develop and maintain a consistent content calendar built around authentic IMS operations, customer problems and product solutions.
• Capture or coordinate photography and short-form video from the shop floor, projects, customer sites and company events.
• Write, edit, publish and repurpose content appropriate for a technical B2B audience.

*Email Marketing & Customer Nurturing*

• Develop and execute targeted email campaigns
• Track email performance, including opens, clicks, landing-page traffic, responses and inquiries generated.

*Campaign & Lead Generation Support*

• Plan and execute integrated marketing campaigns around strategic products, industries and target accounts.
• Coordinate marketing activities with Sales prospecting and account-development efforts.
• Develop campaign components including messaging, landing pages, email, social content, sales collateral and follow-up materials.
• Track campaign-generated inquiries and work with Sales to ensure leads are captured and followed up appropriately.

*Trade Shows, Events & Account Support*

• Coordinate marketing support for trade shows, industry association events, customer visits, facility tours, product promotions, and account-based marketing activities
• Manage event communications, displays, signage, presentations, collateral, promotional items and post-event follow-up materials.
• Work with Sales to en