Marketing Manager
We aren't looking for a generalist. We need an experienced Marketing & Social Media Manager who speaks "car" fluently.
You will be the bridge between our high-end Creative Team and our audience. Your focus is strategy, planning, and execution. While our Creatives handle the heavy production, you will own the calendar, the posting, and the "raw" daily content that keeps our community engaged.
What You'll Do
Strategic Planning: Develop and manage the content calendar across all platforms.
Develop and execute marketing strategies for:
I&I Automotive Modifications (main brand)
All partner and carried brands
Future in-house brands
Collaboration: Partner with our Creative Team to brief and plan high-end campaigns.
Plan and execute marketing campaigns:
Product and service launches
Builds and special projects
Events and brand collaborations
Content Distribution: Handle the actual posting, caption writing, and community engagement.
Manage community engagement:
Comments
DMs
Audience interaction
Strengthen I&I's presence in the automotive enthusiast community
Ensure the brand feels active, real, and approachable
"Light" Content: Capture and post authentic BTS, Stories, and Reels that require minimal editing.
Capture and manage:
Raw, behind-the-scenes shop content
Build progress and installs
Events, activations, and collaborations
Performance: Track what works and pivot strategy to keep our brand at the center of car culture.
Set and track KPIs across platforms:
Reach and engagement
Follower growth
Inquiries and leads
Analyze performance and optimize content and campaigns
Provide regular performance reports to ownership
Minimum Qualifications
Automotive Obsession: Deep, technical knowledge of cars and parts is mandatory.
Marketing Experience: 2+ years managing social platforms and digital campaigns.
The "Eye": You know what looks good. You can direct a shoot and spot a trending sound before it hits the mainstream.
Efficiency: You are organized, tech-savvy, and ready to move at the speed of social media.