Area Sales Manager

We are recruiting on behalf of a leading manufacturer of professional equipment for an experienced Area Sales Manager to take responsibility for driving profitable growth across an established territory.

This is a field-based, customer-facing sales role focused on developing relationships with commercial customers, identifying new opportunities and providing consultative solutions to customer requirements.

The Role

You will be responsible for managing and growing sales across a defined territory, working with customers across sectors including:

• Business & commercial services
• Industrial customers
• Hospitality, catering and leisure
• Public sector organisations

The role will involve a strong focus on proactive business development, account development and consultative selling , with significant time spent visiting customers, conducting site surveys and demonstrating products.

You will take ownership of the sales pipeline and territory performance, identifying high-potential accounts and converting opportunities into long-term commercial relationships.

Key Responsibilities

• Develop and grow sales across an allocated geographical territory.
• Proactively generate new leads and sales opportunities.
• Develop existing customer accounts and identify additional revenue opportunities.
• Build strong relationships with key decision-makers and end users.
• Conduct customer visits, site surveys and product demonstrations.
• Understand customers' operational challenges and recommend appropriate solutions.
• Manage the sales pipeline and maintain accurate CRM records.
• Take ownership of territory revenue and sales performance.
• Monitor competitor activity and identify market opportunities.
• Provide accurate monthly, quarterly and annual sales forecasts.
• Work closely with internal teams to ensure excellent customer service and contract development.
• Provide ongoing on-site support and resolve customer issues where required.

About You

We are looking for an experienced B2B sales professional with a proven track record of achieving growth targets in a competitive environment.

Ideally, you will have experience selling professional equipment, machinery, cleaning equipment, industrial products or other technical/commercial solutions .

You should be comfortable with a consultative sales approach and confident engaging customers at different levels, from end users through to senior decision-makers.

Key Requirements

• Proven B2B sales experience.
• Strong track record of achieving sales and growth targets.
• Experience managing a geographical territory.
• Excellent consultative and solution-selling skills.
• Confident conducting customer meetings, site visits and product demonstrations.
• Strong CRM and pipeline management experience.
• Commercially aware with a data-driven approach to territory planning.
• Excellent communication and relationship-building skills.
• Proactive, organised and self-motivated.
• Comfortable working independently in a field-based environment.

Desirable Experience

Experience within one or more of the following would be advantageous:

• Professional cleaning equipment
• Floor care equipment
• Automated/robotic cleaning technology
• Industrial machinery or equipment
• Facilities management
• Commercial cleaning
• Technical equipment sales
• Capital equipment sales