Marketing Specialist

Responsibilities:

Develop and execute digital marketing campaigns aligned with company goals.

Create and manage weekly/monthly social media content calendars.

Write engaging content for social media, email campaigns, websites, and other marketing materials.

Manage and grow the company's presence across platforms such as LinkedIn, Facebook, Instagram, and other relevant channels.

Research target audiences, competitors, market trends, and potential partnership opportunities.

Support lead-generation campaigns and identify opportunities to increase qualified leads.

Manage and nurture leads through CRM and marketing automation systems.

Assist with email marketing campaigns, workflows, and follow-up sequences.

Support webinars, online events, and other marketing initiatives from promotion through post-event follow-up.

Coordinate with graphic designers, leadership, and other team members to deliver marketing materials on schedule.

Track marketing KPIs such as reach, engagement, website traffic, leads, conversion rates, and campaign performance.

Prepare regular marketing performance reports and recommend improvements based on data.

Maintain organized documentation of campaigns, marketing assets, and processes.

Perform other marketing-related responsibilities that support business growth.

Requirements:

Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

Proven experience in digital marketing, social media management, content marketing, or a similar role.

Strong written and verbal English communication skills.

Experience creating social media and marketing content.

Understanding of lead generation, funnels, CRM, and email marketing.

Comfortable using tools such as Canva, Google Workspace, ChatGPT/AI tools, and CRM platforms.

Experience with GoHighLevel (GHL) or similar CRM/marketing automation platforms is a strong advantage.

Familiarity with LinkedIn marketing and B2B lead generation is preferred.

Ability to interpret marketing data and translate it into actionable recommendations.

Strong organizational and time-management skills.

Able to work independently with minimal supervision while collaborating effectively with a remote team.