Performance Marketing Expert

Responsibilities:

Plan, execute, and optimize high-performing paid advertising campaigns. Develop and manage multi-platform advertising strategies to drive leads, sales, and brand growth. Monitor campaign performance, analyze data, and continuously improve ROI. Conduct audience research, A/B testing, and conversion optimization. Manage advertising budgets effectively while maximizing campaign performance. Stay up to date with platform updates, AI advertising tools, and industry best practices. Work closely with the creative and marketing teams to develop high-converting campaigns. Plan, execute, and optimize high-performing paid advertising campaigns. Develop and manage multi-platform advertising strategies to drive leads, sales, and brand growth. Monitor campaign performance, analyze data, and continuously improve ROI. Conduct audience research, A/B testing, and conversion optimization. Manage advertising budgets effectively while maximizing campaign performance. Stay up to date with platform updates, AI advertising tools, and industry best practices. Work closely with the creative and marketing teams to develop high-converting campaigns.

Requirements:

Minimum of 4 years' hands-on experience managing paid advertising campaigns. Proven ability to generate measurable business results through paid media. Strong understanding of conversion tracking, analytics, audience targeting, and campaign optimization. Experience managing significant advertising budgets across multiple platforms. Excellent analytical, strategic thinking, and problem-solving skills. Ability to interpret campaign data and provide actionable recommendations. Strong communication and reporting skills.

Preferred Requirements:

Google Ads Certification or Meta Blueprint Certification is an added advantage. Experience with Google Analytics (GA4), Meta Business Suite, Google Tag Manager, and other analytics tools. Familiarity with AI-powered advertising and campaign automation platforms. Instagram Ads (Expert) Facebook Ads (Expert) Google Ads & Search Ads (Expert) TikTok Ads LinkedIn Ads Snapchat Ads AI-Powered Advertising Tools and Automation