Digital Marketing & Performance Growth Specialist

About the Role

We are seeking a data-driven, results-oriented Digital Marketing & Performance Specialist based in Nairobi. In this role, you will be responsible for planning, executing, and optimizing multi-channel growth campaigns designed to generate high-intent leads and build brand authority across digital platforms.

Key Responsibilities

Paid Advertising (PPC): Design, launch, and manage paid search and social campaigns across Google Ads, Meta Ads, and LinkedIn Ads to drive qualified inbound leads.

Conversion Optimization: Build and test landing page workflows, ad copy, and lead forms to continuously lower Customer Acquisition Costs (CAC) and increase conversion rates.

SEO & Content Growth: Optimize web properties for search engine visibility, research high-intent keywords, and coordinate content assets to increase organic traffic.

Lead Automation & Tracking: Configure GA4, Meta Pixel, and UTM tracking. Integrate ad campaign lead feeds directly with CRM workflows to ensure seamless hand-off to sales.

Performance Reporting: Track weekly campaign metrics (CPL, ROAS, conversion rate, click-through rates) and present clear data-driven recommendations to leadership.

Required Qualifications

2–4 years of experience in digital marketing, performance advertising, or growth marketing.

Demonstrated hands-on mastery of Google Ads (Search/Display) and Meta Ads Manager .

Proficiency with GA4 , Google Tag Manager, and CRM automation tools (HubSpot, GoHighLevel, or similar).

Strong copywriting skills capable of drafting compelling ad angles, headline variants, and email drip sequences.

Analytical mindset with a strong focus on ROI and lead quality over vanity metrics.