Growth Marketing Specialist
Key Responsibilities
- Support content creation activities, including photo and video shooting for social media, marketing campaigns, and promotional materials.
- Participate as a talent and co-host during TikTok Live sessions, live selling activities, and other social commerce initiatives.
- Manage customer profiling and segmentation within the CRM system to improve customer engagement, retention, and campaign effectiveness.
- Ensure all marketing content is published according to the content calendar and posting schedule.
- Assist in developing and managing affiliate marketing programs, including affiliate recruitment, onboarding, relationship management, and performance monitoring.
- Coordinate with Operations, Sales, and Creative teams to execute marketing campaigns and promotional activities.
- Monitor and report key performance metrics related to content, CRM initiatives, and affiliate marketing programs.
- Stay updated with social media trends, consumer behavior, and digital marketing best practices.
Qualifications
- Bachelor’s Degree in Marketing, Communications, Business, or a related field.
- 1–3 years of experience in Marketing, Digital Marketing, Social Media, CRM, or Affiliate Marketing.
- Active user of TikTok, Instagram, and other social media platforms.
- Confident appearing on camera and comfortable participating in live streaming and video content.
- Strong communication and interpersonal skills.
- Understanding of CRM fundamentals, customer segmentation, and customer lifecycle management.
- Basic photography and videography skills using smartphones or cameras.
- Highly organized, detail-oriented, and able to manage multiple tasks in a fast-paced environment.
- Passion for the food, catering, hospitality, or lifestyle industry.
Preferred Qualifications
- Experience with CRM platforms such as HubSpot, Qontak, Salesforce, or similar tools.
- Experience managing affiliate, influencer, or KOL marketing programs.
Skills: TikTok, Affiliate Marketing, Content Strategy, Digital Marketing, Content Writing, Content Marketing, CRM, Live Streaming Sales, Social Media