Digital Marketing & Brand Coordinator

Support and execute digital marketing, brand communication,

and content initiatives across our fashion brands:

37 Degrees Celsius, INCO, and Cheval Studio.

RESPONSIBILITIES

1. Digital Marketing & Social Media

Plan and manage content across Instagram, TikTok, Facebook, and LINE Official Account.

Maintain consistent brand image and communication across all digital channels.

Mnitor, analyze, and optimize campaign performance based on KPIs.

Support key sales campaigns, promotional activities, and brand initiatives.

1. Content Planning & Brand Communication

Develop content calendars and posting schedules.

Write captions and marketing copy aligned with each brand's tone of voice.

Coordinate photo shoots, video production, and marketing assets.

Monitor audience engagement and consumer behavior to improve content performance.

1. Influencer & KOL Management

Identify and source influencers and KOLs that align with each brand's identity.

Coordinate and manage influencer collaborations and partnerships.

Execute gifting campaigns and brand awareness initiatives.

Track, analyze, and report campaign performance.

1. E-Commerce Support

Coordinate with online sales channels including TikTok Shop, Shopee, and Lazada.

Support product launches and online promotional campaigns.

Maintain product information and optimize product content.

Assist in analyzing customer behavior and online sales performance.

QUALIFICATIONS

1. Bachelor's degree in Marketing, Communications, Business Administration,

Fashion Business, or related fields.

1. Experience in Digital Marketing, Social Media Marketing, or Fashion Marketing.

1. Strong interest in fashion, branding, and visual communication.

1. Understanding of Influencer Marketing and current Social Media trends.

1. Ability to manage multiple projects and deadlines simultaneously.

1. Experience in Fashion, Lifestyle, Apparel, or Retail industries is a plus.

Qualifications: Bachelor's degree in Marketing, Communications, Business Administration, Fashion Business, or related fields. Strong interest in fashion, branding, and visual communication. Understanding of Influencer Marketing and current Social Media trends. Ability to manage multiple projects and deadlines simultaneously. Experience in Fashion, Lifestyle, Apparel, or Retail industries is a plus.