Content Strategist & Creator

Responsibilities:

Content Strategy & Planning:

Develop content strategies aligned with business and marketing objectives Translate business objectives, product priorities and campaign goals into relevant content opportunities Create monthly content themes, campaigns and content pillars Generate original content ideas based on audience insights, trends and platform performance Research emerging trends, formats and opportunities across TikTok, Instagram, Facebook and YouTube Contribute strategic recommendations during monthly marketing planning sessions

Content Creation & Production:

Conceptualize, script, shoot, direct, edit and produce engaging short form video content Create content for Instagram Reels, TikTok, Facebook, YouTube Shorts and other digital channels Participate in on site product, lifestyle and campaign shoots Create supporting graphics, carousels and promotional creatives where required Ensure all content is platform optimized and aligned with brand standards

Creative Direction & Quality Assurance:

Drive the creative vision behind content produced Ensure consistency in storytelling, visual identity, tone and brand presentation Direct talent and participate in on camera content where required Review content quality before submission, including audio, visuals, captions and overall execution Maintain an organised content asset library

Performance & Optimisation:

Monitor content performance metrics including reach, engagement, watch time, retention and conversions Use performance data to improve future content direction and execution Recommend improvements based on audience behaviour and platform trends Support weekly and monthly content performance reviews

Campaign Support

Develop content assets for marketing campaigns and product promotions Produce creatives for paid advertising campaigns where required Support event coverage, activations and content-driven marketing initiatives

Requirements

OND in Marketing, Communications, Mass Communication or a related field 2 - 4 years of relevant experience in content creation, content strategy, social media or a related role Strong video shooting and editing skills Proficiency in CapCut, Adobe Premiere Pro, or similar editing software Canva proficiency and basic graphic design skills Strong understanding of TikTok, Instagram, Facebook, and YouTube content trends Strong storytelling, visual composition, and creative thinking abilities Ability to work independently, take initiative, and meet deadlines Experience creating content for consumer, food, FMCG, or lifestyle brands is an advantage Portfolio of previous work is mandatory Portfolio must include examples of short-form video content personally conceptualised and/or produced by the candidate