E-Commerce Specialist (Cosmetics)

E-Commerce Specialist Job Description

• Manage the daily operations of the company's e-commerce platforms and marketplaces, including TikTok Shop, Shopee, Tokopedia, Lazada, and other online sales channels.
• Optimize product listings through marketplace SEO by creating effective product titles, descriptions, keywords, categories, and product attributes to improve search visibility and conversion rates.
• Plan, execute, and monitor promotional campaigns, including Flash Sales, Vouchers, Bundling Programs, Free Shipping, and official marketplace campaigns.
• Manage product catalogs, pricing, stock availability, product variations, and ensure all product information is accurate and up to date.
• Monitor and analyze daily, weekly, and monthly sales performance, providing reports and recommendations to improve store performance.
• Conduct competitor analysis, monitor market trends, and identify opportunities to increase sales and market share.
• Analyze product performance, including best-selling products, slow-moving items, out-of-stock products, and recommend strategies for inventory optimization.
• Recommend products for promotional campaigns based on sales performance, market demand, and business objectives.
• Manage and evaluate marketplace advertising campaigns, monitor advertising performance, and optimize Return on Ad Spend (ROAS) and conversion rates.
• Collaborate closely with the Marketing, Content, Live Streaming, and Warehouse teams to ensure effective campaign execution and maximize sales performance.
• Coordinate with the Warehouse team to ensure all customer orders are processed, packed, and shipped according to the company's Service Level Agreement (SLA).
• Resolve marketplace operational issues, including store violations, product restrictions, delayed shipments, customer complaints, and platform compliance matters.
• Maintain excellent store performance by monitoring store ratings, customer reviews, response rates, and overall customer satisfaction.
• Identify opportunities to participate in official marketplace campaigns and promotional events that can increase traffic and sales.
• Develop, implement, and continuously improve Standard Operating Procedures (SOPs) related to marketplace operations.
• Propose strategies for new product launches, promotional activities, and business growth based on data analysis and market trends.
• Prepare regular reports and presentations on marketplace performance, sales results, and business insights for management.

• Qualifications

• Bachelor's degree (S1) in Business Administration, Marketing, E-Commerce, Management, Digital Business, or a related field.
• Minimum 1–2 years of experience in marketplace or e-commerce operations (fresh graduates with relevant internship or marketplace experience are welcome to apply).
• Strong understanding of major e-commerce platforms such as TikTok Shop, Shopee, Tokopedia, Lazada, and other online marketplaces.
• Experienced in marketplace SEO optimization, product listing management, and catalog maintenance.
• Knowledge of marketplace promotional tools, advertising platforms, and campaign management.
• Strong analytical skills with the ability to interpret sales data, customer behavior, and marketplace performance metrics to support business decisions.
• Proficient in Microsoft Excel (including Pivot Tables, VLOOKUP/XLOOKUP, and basic data analysis); experience with Google Sheets is an advantage.
• Familiar with marketplace analytics dashboards and advertising performance metrics such as CTR, Conversion Rate, ROAS, and GMV.
• Excellent organizational skills with the ability to manage multiple campaigns, priorities, and deadlines simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively across Marketing, Warehouse, Customer Service, Sales, and other cross-functional teams.
• Detail-oriented, proactive, results-driven, and able to work in a fast-paced environment.
• Good problem-solving skills and the ability to handle marketplace operational issues independently.
• Able to communicate in English, both written and spoken.
• Willing to learn new marketplace features, digital commerce trends, and evolving e-commerce technologies.

Skills: Customer Service, Store Operation, Digital Marketing, Meta Ads, Order Management, Google Ads, Teamwork, Microsoft Office, Google Analytics, Microsoft Word