Digital Media

• Manage digital projects inclusive of online planning and insight, online promotions, content production.
• Deep understanding of Facebook Ad Manager, A/B testing, custom audiences, lead generation, the conversion funnel, and data management.
• Analyze and provide report on paid campaign performances and communicate results, as well as provide improvement recommendations
• Maintain paid marketing and identify site enhancements needed to increase traffic & conversion growth
• Executes strategies through website and social media management
• Manage customer segmentation and database management by using internal & external system to increase sales performance
• Maintain awareness of paid marketing trends, technologies and industry standards related to campaign deployment.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Ensures that online campaigns are delivered in a timely manner and aligned with the business’s guidelines, quality standards, and objectives.

Qualifications: Bachelor’s or higher degree in Marketing, Business Administration or related. At least 4 years of direct experience in Media planner, Strategist, AE or related. Data-driven and data-curious. Comfortable working with numbers, charts and graphs. Knowledge in planning & developing strategies including communication development, media or dealt with advertising agencies. Good communication, problem analysis and problem solving skills Proficient in Microsoft Excel and PowerPoint Creativity and Positive working attitude Ability to both think strategically and execute tactically