Trade Marketing Executive (FMCG)

About the Role As our Trade Marketing Executive, you'll be the vital link between our Sales and Brand teams, transforming brand strategies into real campaigns that drive sales and build visibility across Modern Trade channels. If you love designing campaigns and seeing your work come alive on shelves across the country — this role is for you!

What You'll Do (Responsibilities)

• Design winning campaigns — Plan and execute Trade Marketing, In-store Promotions, and Shopper Activation programs across Modern Trade to drive sales and brand awareness
• Manage budgets like a pro — Plan and control Trade Marketing Budget to maximize ROI, with close tracking of campaign performance
• Create standout visuals — Develop Point of Sale Materials (POSM), Displays, and Visual Merchandising together with creative teams and production partners
• Partner closely with Key Accounts — Work with Sales team to present Promotion Plans and Trade Programs to buyers at top retailers
• Dig into the data — Analyze Sell-out data, Promotion Effectiveness, Competitor Activity, and Shopper Behavior to sharpen strategies
• Launch new products with impact — Design Launch Plans from Pre-launch through Launch Day to Post-launch Evaluation
• Gather real-world insights — Visit stores and monitor competitors to bring fresh insights back into campaign planning
• Coordinate across teams — Collaborate with Sales, Brand, Supply Chain, and Agency partners to bring campaigns to life on time and on budget

Qualifications: Bachelor's degree or higher in Marketing, Business Administration, Communications, or a related field. At least 5 years' experience in Trade Marketing, Brand Marketing, or Sales Support within the FMCG industry. Solid understanding of Modern Trade channels and familiarity with major accounts (Lotus's, Big C, Makro, 7-Eleven, Tops, Villa Market). Creative mindset , strong analytical skills , and project management ability. Proficient in Excel (Pivot Table, VLOOKUP) and PowerPoint. Excellent coordination and teamwork skills. Proactive mindset, eager to learn and create.