Influencer Marketing Manager (Beauty & Personal Care)

Project Management (PM Role): 1.Act as Project Manager for influencer marketing projects, overseeing planning and execution 2.Deeply understand client products (beauty / personal care), including key selling points, target audience, and competitive landscape 3.Develop project plans, timelines, and milestones based on client objectives 4.Coordinate internal teams (Influencer Ops, Content, Ads, BD) to ensure smooth project delivery Influencer Integrated Marketing Strategy: Plan and execute influencer-led integrated marketing campaigns across: TikTok Instagram Facebook YouTube Build influencer matrix strategies (top-tier / mid-tier / long-tail) Create clear content briefs and guidelines for influencers Market & Content Insights: Monitor beauty & personal care trends, consumer insights, and platform content trends Recommend suitable influencer types and content formats based on product characteristics Optimize campaign strategies based on performance and market feedback Execution & Performance Review: Oversee content production and publishing schedules Analyze campaign performance and conduct post-campaign reviews Support process optimization and best practice documentation

Qualifications: Bachelor’s degree or above in Marketing, Advertising, Communications, or related fields 3–6 years of experience in influencer marketing, digital marketing, or content marketing Proven experience in beauty / skincare / personal care industry (required) Hands-on experience in integrated or influencer marketing projects Strong project management and coordination skills Familiar with TikTok, Instagram, Facebook, and YouTube ecosystems Good content judgment and strategic thinking Strong communication and teamwork skills Experience in US markets Background in agency or MCN Basic data analysis and reporting skills Ability to work in English