Brand Activation Manager

Responsibilities:

Plan and execute product sampling, supermarket activations, exhibitions, store openings, roadshows and promotional events Develop monthly activation plans for supermarkets, pharmacies, hospitals, gyms, churches and corporate organisations. Recruit, train and supervise store promoters, merchandisers and activation teams. Ensure products are properly displayed, priced, stocked and promoted at partner outlets. Convert product tasting and customer engagement into measurable sales. Secure suitable activation spaces and coordinate with retail partners and event organisers. Ensure products, branded materials, uniforms, equipment and sampling supplies are available before every activation. Educate customers about the benefits and proper use of Shroom Wellness products. Collect customer information, feedback and sales leads during activations. Monitor promoter attendance, appearance, product knowledge and performance. Track activation expenses, product samples, sales and stock movement. Prepare reports showing customer reach, leads, sales conversion and return on activation expenditure. Work closely with the marketing, sales, retail and production teams.

Requirements:

Bachelor’s degree or HND in Marketing, Business Administration, Communications or a related field. Minimum of three years’ experience in brand activation, experiential marketing, retail marketing or field sales. Experience in FMCG, food, beverages, wellness or retail is an advantage. Demonstrable experience managing promoters, sampling campaigns and promotional events. Strong sales, communication, negotiation and leadership skills. Ability to manage budgets, stock, vendors, logistics and multiple locations. Must be energetic, organised, commercially minded and comfortable working in the field. Must be willing to work on some weekends and public holidays when activations are scheduled. Good knowledge of Lagos and the ability to travel between activation locations are essential.

Performance Expectations

The successful candidate will be expected to:

Deliver all scheduled activations on time and within budget. Increase product trials, customer enquiries and sales. Achieve agreed sales and customer-conversion targets at each activation. Improve product visibility across supermarkets and other partner locations. Generate new customers and build a reliable customer database. Maintain high standards among promoters and merchandisers. Secure new activation and partnership opportunities. Provide accurate post-activation reports within 48 hours.