Social Media & Brand Activation Specialist

ABOUT THE ROLE

You'll own byFrags' social media end-to-end from content planning and production oversight, to posting and performance reporting. Beyond day-to-day content, you'll also be the creative engine behind social media activation ideas and brand collaborations as we grow.

RESPONSIBILITIES

• Build monthly content plans and calendars across platforms, and actively contribute to shaping the overall social media direction together with the team
• Brief production/design teams, review assets before publishing, and ensure everything aligns with byFrags' brand voice & GSM
• Execute posting across all platforms (Instagram, TikTok, etc.) on schedule, adapted to each platform's format
• Review ad scripts from the Creative Production team — checking that content aligns with proven, high-performing content formats
• Compile monthly performance reports with real insights and recommendations, not just raw numbers
• Proactively pitch social media activation ideas — campaigns, moment-based content, or collaboration concepts
• Step in as on-camera talent when content calls for a personal brand presence

WHAT WE'RE LOOKING FOR

• Jabodetabek Based
• 1–2+ years managing brand social media end-to-end (planning → reporting)
• Able to read performance data and turn it into actionable recommendations — not just screenshot the insights dashboard
• Strong creative sense: you can spot a trend and translate it into something that actually fits the brand, not just copy-paste viral formats
• Comfortable collaborating across teams (production, agency, third parties)
• At ease on camera when the situation calls for it

Nice to Have

• Experience handling third-party collaborations (brand collab, etc)
• Familiar with content calendar tools, scheduling platforms, and analytics dashboards

Skills: Social Media, Content Planning, Creative Thinking