Marketing Manager- Education

Key Responsibilities

• Marketing Strategy & Brand Development
• Develop and execute annual marketing strategies aligned with business objectives.
• Increase brand awareness and student enrolments.
• Generate qualified leads through online and offline campaigns.
• Ensure consistent branding across all branches.

Digital Marketing & Social Media

• Manage Meta, Instagram, Facebook, LinkedIn, TikTok and Google Business.
• Plan and publish engaging content and campaigns.
• Manage SEO, Google Ads and Google Analytics.
• Maintain the marketing content calendar.

Content Creation

• Design brochures, flyers, banners, presentations and promotional materials.
• Coordinate photography, videography and creative assets.
• Ensure all materials follow brand guidelines.

Events & Community Engagement

• Plan Open Days, parent events and community outreach programmes.
• Support branch-specific marketing initiatives.
• Develop partnerships with schools, corporates and community organisations.

Performance Monitoring

• Track enquiries, enrolments, campaign ROI and website traffic.
• Prepare monthly reports and recommendations.
• Manage the marketing budget effectively.
• Bachelor's Degree in Marketing, Business or related field.
• Minimum 5 years' marketing experience.
• Education, childcare, hospitality or service industry experience preferred.
• Strong knowledge of SEO, Google Ads, Google Analytics and Meta Ads.
• Experience with Canva and/or Adobe Creative Suite.
• Excellent communication, project management and organisational skills