Sales Executive (Retail & Omnichannel Consumer Products Distribution)

Role Overview

The Sales Executive is responsible for driving revenue growth by developing and managing the company's business-to-business (B2B) distribution network across retail, general trade, and digital marketplace channels. The role specifically focuses on securing new retail accounts (such as supermarkets and specialty stores) and expanding our online platform presence for our diverse product portfolio, which includes apparel, fashion, beauty care, and café products.

Key Responsibilities

1. Account Acquisition & Omnichannel Network Expansion

• Identify, qualify, and onboard new retail business customers, with a strong focus on supermarkets, departmental stores, e-commerce platforms, and lifestyle retailers.
• Conduct market research to evaluate customer needs,competitor activities, market trends, and emerging distribution opportunitieswithin the fashion, beauty, and food & beverage (café) sectors.
• Build and maintain a healthy sales pipeline throughprospecting, networking, cold-calling, and market engagement activities.
• Present products and commercial proposals to prospectivebuyers and negotiate mutually beneficial commercial terms within approvedcompany guidelines.
• Support the expansion of both offline(retail/supermarkets) and online sales channels to increase market penetrationand brand visibility.

1. Distribution Management & Relationship Building

• Manage assigned customer accounts and maintain stronglong-term business relationships to encourage repeat business and accountgrowth.
• Monitor and support online store operations acrossmarketplace platforms (e.g., Shopee, Lazada, TikTok Shop, company web stores,or similar platforms).
• Conduct regular visits to customer sites, retail outlets,supermarkets, and distribution points to assess inventory availability, productplacement, merchandising standards, and market feedback.
• Optimize online product listings, including descriptions,images, pricing accuracy, promotions, and search visibility.
• Coordinate and execute commercial initiatives such aspromotional campaigns, bundle offers, seasonal activations, and sales events incollaboration with internal stakeholders.
• Respond professionally to customer enquiries, feedback,and service-related issues to maintain high customer satisfaction.

1. Sales Operations & Financial Credit Control

• Support the achievement of monthly, quarterly, and annualsales targets, revenue objectives, and customer performance goals.
• Monitor inventory levels across assigned accounts andchannels to reduce stock shortages and improve product availability.
• Maintain accurate sales records, forecasts, account plans,and customer activity reports using CRM and company systems.
• Follow up on outstanding receivables and customer paymentsin accordance with agreed credit terms and company procedures.
• Prepare sales reports and business updates for managementreview.

1. Market Intelligence & Customer Feedback Management

• Gather and analyse customer and market feedback relatingto product performance, pricing, service quality, and competitor activities.
• Identify recurring customer concerns and collaborate withrelevant departments to develop practical solutions and service improvements.
• Communicate market insights and customer requirements tointernal teams, including warehouse, logistics, inventory, marketing, andoperations functions.

Key Requirements

Qualifications & Education

• Diploma, Bachelor's Degree, or equivalent professionalqualification in Sales, Business, Marketing, Commerce, or a related discipline.
• Candidates without formal qualifications but whodemonstrate a strong track record of sales performance and relevant industryexperience are fully welcome and encouraged to apply.

Experience

• Relevant experience in B2B sales, retail distributionmanagement, wholesale trade, account management, or e-commerce.
• Experience or strong knowledge in handling consumer goodssuch as apparel, fashion, beauty care, or food & beverage/café products ishighly advantageous.
• Demonstrated ability to develop corporate customerrelationships, generate business opportunities, and contribute to sales growth.

Technical Skills

• Proficiency in CRM systems (e.g., Salesforce, HubSpot, orequivalent) is an advantage.
• Good knowledge of Microsoft Office applications,particularly Excel, PowerPoint, and Outlook.
• Ability to analyse sales data, prepare reports, and managecustomer information accurately.

Core Competencies

• Commercial Negotiation & Communication: Strongpresentation, communication, negotiation, and relationship-building skills.
• Customer & Relationship Management: Strong customerservice mindset with effective problem-solving capabilities.
• Planning & Organisational Skills: Ability to managemultiple priorities, coordinate field/site activities, and meet deadlines.
• Collaboration & Adaptability: Ability to workindependently while collaborating effectively with cross-functional teams.