ASSISTANT STORE (AREA) OPERATIONS MANAGER

• Oversee and supervise day-to-day retail operations for a group of stores across Bangkok and regional areas, ensuring consistency in service, standards, inventory control, and operational efficiency.

• Set clear performance objectives for each store, track progress, and implement strategies to drive sales growth and profitability.

• Analyze store performance, identify opportunities, and implement action plans to drive sales and profitability.

• Execute promotional and sales strategies at the store level to maximize conversion rates and transaction value.

• Manage inventory levels across all stores to ensure optimal product availability while minimizing stock shortages and overages.

• Identify and implement process improvements to enhance efficiency and cost-effectiveness.

• Monitor competitor activity and local market dynamics to support store performance and adaptability.

• Ensure all assigned stores comply with company SOPs, operational policies, health & safety standards, and retail regulations.

• Collaborate with the marketing team to roll out promotions, events, and local campaigns that drive foot traffic and brand awareness.

• Work closely with HR to support recruitment, performance management, training, and employee engagement.

• Conduct regular store visits to audit performance, address operational gaps, and provide hands-on support to frontline teams.

• Lead and coordinate special projects, including new store openings, renovations, and promotional events, ensuring timely and cost-effective execution.

• Prepare regular visit reports or tour notes for management, summarizing sales performance, operations, customer feedback, and improvement initiatives.

• Provide strong leadership and coaching to Store Managers, fostering a high-performance and customer-centric culture.

Qualifications: Bachelor’s degree or higher in Business Administration, Marketing, or a related field. Minimum 8 years of hands-on experience managing 10–20 retail stores, with a proven track record of operational excellence and sales leadership. A high-energy leader with a relentless drive to execute—committed to being on the ground, in the details, and available 7 days a week if needed to achieve results Inspires and empowers teams with purpose, passion, and urgency while cultivating a high-performance, customer-obsessed culture. Thrives in a fast-paced, ever-changing retail environment, with the agility to lead through uncertainty and act quickly. Strong, action-oriented problem solver with sharp decision-making skills to overcoming challenges. Deep understanding of retail operations, sales optimization, customer experience, visual merchandising execution, retail management platforms, POS systems, and reporting tools. Analytical and results-focused, with the ability to translate data into strategy and action. Fully mobile and ready to travel across Bangkok and upcountry provinces