BRAND MANAGER

The Brand Manager works on understanding and gathering consumer insights and market research, specifically what drives TOM (top-of-mind) awareness, brand salience and per capita consumption. Working closely with the Marketing Manager and Sales Team to contribute to the annual business plan by creating, planning, and executing brand, advertising, new products, and packaging initiatives while ensuring the brand is portrayed in the right way.

Advertising and Creative Work.

Brand Management, strategy development and execution.

Consumer Insights and Market Research.

Marketing strategy development.

Product Development and initiatives for the Armenian market.

Consumer Collecting Program Management (Team of 2 Red Bull Student Marketeers)

• FMCG brand marketing skills.

• A clear understanding of competitor activity and consumer behavior in a brand and FMCG context.

• Generate consumer insights and translate them into successful brand initiatives.

• Implement the business strategy successfully, while managing associated changes and people processes.

• Analytical ability to understand financial statements and market trends.

• Effective negotiation and interpersonal skills.

• High standard of integrity with a passion for the brand and commitment to Red Bull values.

• An entrepreneurial "can-do" attitude is facilitated by continuous learning and application of appropriate "best practices".

• Ability to focus and follow through on priorities and deliver quality results.

EDUCATION

• University Degree (business, marketing or similar)

LANGUAGE

• Fluent in written and spoken English, spoken Russian and Armenian