Senior Team Lead Category
Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. Ready to awaken your best with us?
About the Role
The Global Category Manager Lead is a senior strategic role within Emma's Global Category Product Management team. You are the long-term owner of one of Emma's core product categories — Mattresses or Accessories/Beds/Linen — and are responsible for defining where the category should play and how it should win at a global level. This is a high-impact, cross-functional role that connects consumer insight, market intelligence, and business priorities into a coherent portfolio architecture, innovation pipeline, and multi-year product roadmap. You work hand-in-hand with R&D, Marketing, Finance, and regional teams to ensure Emma builds the right products, at the right price, for the right consumers — consistently and globally. In a context where Emma is rebuilding its category strategy foundations and closing critical gaps in portfolio steering, pricing logic, and product truth, this role is central to delivering the transformation.
What you'll do: Category strategy
Define and evolve the global category vision and 3-year ambition
Decide what the category is for, who it serves, and how it grows — across segments, geographies, and channels
Translate company strategy into concrete category direction
Align strategy with senior stakeholders, up to C-level
Portfolio ownership
Design the Good/Better/Best architecture: SKU roles, lifecycle stages, trade-up paths
Build and maintain a Y1–Y3+ product roadmap
Run quarterly portfolio reviews to spot winners, slow-movers, gaps, and overlaps
Drive SKU rationalisation with Commercial and Finance
Keep the product catalogue as the single source of truth
Innovation, close to R&D
Lead product discovery: market gaps, Jobs-to-Be-Done, opportunity sizing
Write innovation briefs with clear consumer and commercial rationale
Partner directly with R&D and engineering through design and build — not just at handoff
Track competitor launches and tech trends to inform the pipeline
Maintain a 12–18 month innovation pipeline with clear stage-gate milestones
Product truth & marketing foundations
Define value propositions and reasons to believe
Set positioning and trade-up messaging
Set naming conventions and the portfolio story
Set claim guardrails and messaging architecture for regional teams
Produce a launch product truth doc for every new release
Pricing
Set global pricing principles and value guardrails
Validate price ladders and trade-up logic with the Performance & Value Manager
Keep pricing coherent across SKUs, markets, and channels
Flag pricing risks early, with recommendations
Global–regional collaboration
Act as the global point of contact for EU, APAC, and LATAM teams
Provide portfolio guardrails, launch guidance, and product truth to regional managers
Run quarterly global–regional alignment sessions
Feed regional insight and competitive signals into global decisions
Keep regional adaptations within global coherence boundaries
Who we are looking for: 7–10 years in Category Management, Product Management, or Portfolio Strategy in consumer goods, e-commerce, or DTC
A track record managing complex, multi-SKU portfolios (mattress, furniture, home, FMCG, or similar)
Real experience taking products from brief to launch alongside R&D — this is core to the role, not a nice-to-have
Comfort operating across global/multi-regional models
A strategic thinker who can turn ambiguity into direction, then execute it
Someone who's built a category roadmap from scratch, not just maintained one
Strong with data, business cases, and consumer research
A confident communicator who can align senior stakeholders across functions
DTC, online-first, or omnichannel experience is a plus
What we offer: A culture of freedom, impact, and zero politics — full ownership from day one
Pet-friendly office
Discounts on Emma products
Health insurance, including dental
24 days holiday/year, +1 per year at Emma (up to 29 days max)
Multinational teams
Become an Emmie We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact. We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.