Online Lead Generator - Digital Marketing and Google Ads specialist

Key Responsibilities

Campaign Strategy & Execution: Develop and manage end-to-end digital marketing campaigns across free & paid search, social media, and display networks to drive student enrollment.

Lead Generation & Nurturing: Design and optimize conversion funnels to capture, qualify, and nurture high-intent leads for our student recruitment team.

Content & Social Media Management: Oversee the brand's online presence, creating compelling, culturally resonant content that engages prospective students and parents across Africa.

Data Analytics & Reporting: Monitor, analyze, and report on key performance metrics (ROI, CPA, CPL) to continuously optimize campaign performance.

SEO & Web Optimization: Improve website visibility and user experience to maximize organic traffic and inbound inquiries.

Must Have:

Data Analytics & Tracking: Deep knowledge of Google Analytics 4 (GA4), Google Tag Manager, and setting up pixel tracking to accurately measure Cost Per Lead (CPL) and acquisition costs.  Inbound SEO Strategy: Competency in keyword research and search intent mapping to capture organic, high-intent traffic from students and parents searching for university placements.