Senior Lifecycle Marketing Manager, Retention & LTV

WHAT YOU'LL DO:

Own the retention and LTV lifecycle strategy across email, SMS, and push in Iterable

Build and manage key member moments including:

• Onboarding and first-visit activation sequences
• Prescription refill and medication adherence reminders
• Renewal and pre-renewal engagement programs
• Win-back and churn-prevention flows
• Cross-sell and expansion campaigns (additional pets, supplements, program upgrades)

Define and monitor cohort-level retention metrics: renewal rate, churn, visit frequency, refill rate, LTV

Partner with data and engineering to build the segmentation and triggers needed for behavior-based messaging

Develop a testing roadmap for offers, timing, cadence, and content that measurably improves retention

Partner with CX and clinical teams to ensure member messaging reinforces the vet relationship and drives real health outcomes

QA campaigns thoroughly (logic, personalization, rendering, links, timing)

Mentor and set best practices as the lifecycle team scales

WHAT YOU'LL BRING:

• 5+ years of lifecycle or CRM marketing experience with a focus on retention, engagement, or LTV
• 3+ years of hands-on Iterable (Klaviyo, Braze, or similar) experience required (journeys, triggers, segmentation, A/B testing)
• Strong command of retention analytics: cohort analysis, churn modeling, LTV measurement
• Experience owning renewal or subscription retention metrics with direct accountability for results
• Comfort partnering with data teams on segmentation, event tracking, and reporting
• Extremely detail-oriented with strong QA instincts
• Clear, persuasive writing style that balances helpfulness with Dutch's warm, trustworthy voice
• Ability to manage multiple programs simultaneously in a fast-moving environment
• A bias toward action: ship, learn, iterate

NICE TO HAVES:

• Experience in subscription, DTC, or consumer health/wellness
• Familiarity with predictive churn models or propensity scoring
• HTML knowledge for email troubleshooting
• Experience with medication adherence, healthcare, or compliance-sensitive messaging

WHY THIS ROLE IS EXCITING:

You'll own the programs that determine whether members stay, renew, and grow with Dutch

Retention is the highest-leverage number in a subscription business, and this role has direct accountability for it

You'll shape how Dutch deepens trust with members over the full life of their pet

WHY WORK FOR DUTCH?

• Competitive annual salary range between $110,000 - $140,000
• Remote working location
• Health, dental and vision insurance
• Flexible PTO
• 401k plan
• Robust holiday schedule
• Growth opportunities!

DUTCH'S GUIDING PRINCIPLES:

Pets First – business and medical decisions are always guided by the pet's best interest. We'll never compromise on pet health and we're all here because we care about their well-being

Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the way

Creativity is our Catnip – Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand

Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you're an expert - give others context, reinforce the positive, and help them understand.