Digital Marketing & Community Officer

Full time · Remote · Start as soon as possible Salary: KSh 30,000 to 45,000 gross per month, depending on experience

About DREAMS

DREAMS is a growing Kenyan women’s care brand created from a genuine understanding of the different experiences women and girls go through, from a girl’s first period to changing flows, motherhood, postpartum recovery and other stages of life.

We are building our online presence from the ground up and are looking for a creative, organised and proactive Digital Marketing & Community Officer to help us grow our brand, build an engaged community and reach more women across Kenya.

This is a hands-on role in an early stage company, so we are looking for someone who enjoys creating, experimenting, learning and growing with a brand.

What You Will Do

• Manage DREAMS' presence across Instagram, TikTok, Facebook and WhatsApp Business.
• Plan and maintain a monthly content calendar.

• Create posts, Reels, short form videos and captions in English and Swahili.
• Help grow a genuine and engaged Kenyan audience organically.

• Respond to and engage with our online community in a professional and sensitive way.
• Help improve our website content using basic SEO and keyword research.

• Identify relevant creators, women’s communities, campuses and potential brand partners for collaborations.
• Support outreach to pharmacies, clinics, retailers and other potential partners.

• Help turn online interest into enquiries, WhatsApp leads and sales.
• Track basic marketing performance and prepare simple monthly reports showing what is working and what can be improved.

• Test creative ideas for growing DREAMS and reaching new customers.

What We’re Looking For

• Around 1 to 3 years of practical experience in digital marketing, social media, content creation, community management or a related field.
• Examples of social media accounts, campaigns, content or communities you have worked on.

• Strong English and Swahili writing skills.
• Confidence creating and editing short form video content using tools such as Canva, CapCut or similar platforms.

• Basic understanding of social media analytics, SEO and digital marketing.
• A good understanding of the Kenyan market and Kenyan social media culture.

• Comfortable communicating about menstruation, postpartum needs, maternity, dignity and women’s changing bodies in a sensitive and respectful way.
• Self motivated and able to work independently in a remote environment.

• Curious, creative and willing to test new ideas.

You do not need to know everything. We are more interested in someone who is capable, resourceful, willing to learn and genuinely interested in helping build DREAMS.

The Opportunity

• Full time remote role.
• Salary of KSh 45,000 to 50,000 gross per month, depending on experience.

• Initial three month performance and fit review.
• Creative freedom within DREAMS brand guidelines.

• Opportunity to grow your responsibilities as DREAMS grows.
• Chance to help shape the voice and community of an early stage Kenyan women’s care brand.

How to Apply

Please email care@dreamsanitary.com with:

• A short introduction telling us why you are interested in DREAMS.
• Your CV.

• A portfolio or links to social media accounts, content, websites or campaigns you have worked on.
• One or two examples of results you helped achieve. These can include audience growth, engagement, leads, sales, reach or another measurable result.

• Your earliest possible start date.
• Three ideas you would try in your first month to help DREAMS grow.

Shortlisted candidates will be invited for an interview and may complete a small practical task.

Applications will be reviewed as they are received.