Digital Strategist

About Divino Resort Group Divino Resort Group is a hospitality group overseeing a portfolio of exclusive boutique properties, including Divino Gili Air, Divino Caldera, Divino Suites, Kanzen Gili Air, and Kanzen Santorini. We are seeking a data-driven digital marketing professional to manage and optimize marketing strategy across our property portfolio.

Key Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns across multiple resort properties
• Conduct regular performance analysis (weekly/monthly) and prepare reports for management and shareholders
• Monitor and maintain the accuracy of conversion tracking (GA4) across all digital channels
• Manage OTA listings and performance (Booking.com, Agoda, Expedia, Tiket.com, Airbnb, Ctrip), including content optimization and rate parity
• Coordinate with the revenue management team to align marketing strategy with occupancy and revenue targets
• Conduct market research and competitor analysis to support each property's positioning
• Manage digital content and SEO/SEM optimization
• Collaborate cross-functionally (operations, revenue, reservations) to ensure marketing strategy supports overall business goals

Qualifications

• Minimum 2 years of experience in digital marketing, ideally within hospitality or travel
• Proficient in Google Ads, Meta Ads Manager, and Google Analytics (GA4)
• Familiar with OTA platforms and hotel PMS systems (Cloudbeds experience is a plus)
• Strong analytical skills, with experience building performance reports (PowerPoint/Excel)
• Good communication skills in both English and Indonesian
• Able to work independently as well as across multiple properties/teams

Skills: Digital Marketing, Content Strategy, Content Marketing, Marketing Communications, B2B Marketing, Google Analytics, TikTok, Social Media, Google Ads, Image Editing